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Revolutionary hair care with a cause

<p dir="ltr">When it comes to hair care, buying off the supermarket shelves often just doesn’t cut it to keep your hair looking clean, silky and smooth.</p> <p dir="ltr">Hair care found in your favourite shopping centres can often be filled with harsh chemicals that do more harm than good to your hair, leaving people unsure of where to turn to protect their luscious locks.</p> <p dir="ltr">Enter: <a href="https://go.linkby.com/MFPQXCDO" target="_blank" rel="noopener">Augustinus Bader</a>.</p> <p dir="ltr">It’s been four years since Augustinus Bader revolutionised the <a href="https://go.linkby.com/MFPQXCDO/au/en/skincare" target="_blank" rel="noopener">skincare</a> industry with their luxury products that have won over the likes of Meghan Markle and Victoria Beckham.</p> <p dir="ltr">Now, AB have made their triumphant foray into the world of haircare with a collection that is set to reshape how we think about taking care of our hair.</p> <p dir="ltr">Their five game-changing new products, which are each powered by <a href="https://go.linkby.com/MFPQXCDO/au/en/evidence/the-science-of-tfc8/" target="_blank" rel="noopener">world-leading TFC8 technology</a>, are filled with potent, restorative ingredients to deliver tangible results.</p> <p dir="ltr">This haircare range is clinically proven to support natural hair growth, combat signs of damage and renew the scalp, while delivering unprecedented results that you won't find elsewhere.</p> <p dir="ltr">Check out what’s on offer from <a href="https://go.linkby.com/MFPQXCDO/au/en/haircare" target="_blank" rel="noopener">Augustinus Bader’s Hair Care Collection</a>.</p> <p dir="ltr"><strong><a href="https://go.linkby.com/MFPQXCDO/au/en/the-shampoo" target="_blank" rel="noopener">The Shampoo</a></strong></p> <p dir="ltr">AB’s first ever Shampoo was so highly sought after by eager customers, that it sold out within just a few weeks after it was launched.</p> <p dir="ltr">Powered by TFC8 technology, this product is formulated to cleanse the scalp and hair while hydrating and strengthening at the root, for fuller, shinier, healthier-looking hair in just one wash.</p> <p dir="ltr">Professor Augustinus Bader says, “The Shampoo represents a disruptive approach that is deeply rooted in science and untangles any confusion about how best to cleanse the hair.”</p> <p dir="ltr">“Unlike any other shampoo available, this innovative formula is developed with TFC8® technology to target cells in the hair follicles, where healthy hair begins to form -- going beyond just cleansing to actively create an optimal environment for repair and regrowth.”</p> <p dir="ltr">Over a 12 week trial, The Shampoo was clinically proven to:</p> <ul> <li dir="ltr"> <p dir="ltr">Increase hair count by 16%</p> </li> <li dir="ltr"> <p dir="ltr">Increase strand thickness by 197%</p> </li> <li dir="ltr"> <p dir="ltr">Reduce broken and damaged hair from brushing by 92%</p> </li> <li dir="ltr"> <p dir="ltr">Increase hair smoothness by 277%</p> </li> <li dir="ltr"> <p dir="ltr">Increase hydration by 84%</p> </li> <li dir="ltr"> <p dir="ltr">Increase shine by 233%</p> </li> <li dir="ltr"> <p dir="ltr">Increase hair strength by 192%</p> </li> <li dir="ltr"> <p dir="ltr">Decrease hair follicle clog by 92%</p> </li> </ul> <p><img src="https://oversixtydev.blob.core.windows.net/media/2022/08/AB-shampoo.jpg" alt="" width="1280" height="720" /></p> <p dir="ltr"><strong><a href="https://go.linkby.com/MFPQXCDO/au/en/the-conditioner" target="_blank" rel="noopener">The Conditioner</a></strong></p> <p dir="ltr">This top-selling AB product works in partnership with the ground-breaking shampoo to help leave hair feeling smoother and stronger than ever.</p> <p dir="ltr">The Conditioner formula is designed to replenish hair and scalp while strengthening and renewing strands to combat shedding, breakage, and signs of damage.</p> <p dir="ltr">According to Professor Augustinus Bader, “The Conditioner is a lightweight, renewing moisturiser developed specifically to address the needs of the hair follicles and shaft by sealing in essential nutrients optimised by TFC8®.”</p> <p dir="ltr">“As the first Conditioner developed with this proprietary technology, it is created to work synergistically with The Shampoo to hydrate and replenish at a cellular level post-cleanse, for exceptional softness, smoothness and fullness.”</p> <p dir="ltr">Over a 12 week trial, The Conditioner was clinically proven to:</p> <ul> <li dir="ltr"> <p dir="ltr">Increase hair count by 20%</p> </li> <li dir="ltr"> <p dir="ltr">Increase hair strength by 118%</p> </li> <li dir="ltr"> <p dir="ltr">Increase hair hydration by 97%</p> </li> <li dir="ltr"> <p dir="ltr">Increase hair smoothness by 160%</p> </li> <li dir="ltr"> <p dir="ltr">Reduce broken and damaged hair from brushing by 85%</p> </li> <li dir="ltr"> <p dir="ltr">Decrease hair knots by 91%</p> </li> <li dir="ltr"> <p dir="ltr">Increase hair shine by 131%</p> </li> </ul> <p><img src="https://oversixtydev.blob.core.windows.net/media/2022/08/AB-conditioner.jpg" alt="" width="1280" height="720" /></p> <p dir="ltr"><a href="https://go.linkby.com/MFPQXCDO/au/en/the-hair-oil" target="_blank" rel="noopener"><strong>The Hair Oil</strong></a></p> <p dir="ltr">This ultra-restorative elixir delivers a TFC8® -packed dose of nutrition directly to the hair shaft, boosting thickness and volume while reducing breakage and split ends.</p> <p dir="ltr">The Hair Oil instantly improves the look and feel of hair, while delivering long-term nourishment and protection - for healthier-looking hair.</p> <p dir="ltr">It also helps to reduce breakage, mend split ends, and strengthen and thicken weak or brittle strands for silkier, fuller hair, while combating visible signs of damage - from over-styling and heat to ageing and environmental aggressors.</p> <p dir="ltr"><img src="https://oversixtydev.blob.core.windows.net/media/2022/08/AB-hair-oil.jpg" alt="" width="1280" height="720" /></p> <p dir="ltr"><a href="https://go.linkby.com/MFPQXCDO/au/en/the-leave-in-hair-treatment" target="_blank" rel="noopener"><strong>The Leave-In Hair Treatment</strong></a></p> <p dir="ltr">The AB Leave-In Treatment is the answer to healthier hair in a bottle, as this product strengthens, softens, and smooths while reducing breakage and styling damage and supporting natural growth and vibrancy.</p> <p dir="ltr">It also works to replenish and smooth strands, boost shine, tame frizz, and strengthen hair without weighing it down.</p> <p dir="ltr">The Leave-In Treatment leaves hair with a nourishing shine and healthy bounce, while sealing in nutrients to keep hair looking and feeling its best.</p> <p dir="ltr"><img src="https://oversixtydev.blob.core.windows.net/media/2022/08/AB-leave-in.jpg" alt="" width="1280" height="720" /></p> <p dir="ltr"><strong><a href="https://go.linkby.com/MFPQXCDO/au/en/the-scalp-treatment" target="_blank" rel="noopener">The Scalp Treatment</a></strong></p> <p dir="ltr">This innovative serum works to reduce hair shedding and loss, stimulate hair growth, and rejuvenate the skin of your scalp for healthier, stronger, fuller hair.</p> <p dir="ltr">The Scalp Treatments hydrates, smooths and softens strands while improving moisture retention, for greater volume and a healthy, natural shine, while also supporting keratin and collagen production for improved hair structure and vigour.</p> <p dir="ltr">This product also helps to volumise existing strands, and anchor strands to the scalp to reduce breakage and support the prevention of hair loss.</p> <p dir="ltr"><img src="https://oversixtydev.blob.core.windows.net/media/2022/08/AB-scalp.jpg" alt="" width="1280" height="720" /></p> <p dir="ltr">As well as AB’s commitment to replenishing and restoring your hair with the most luxury ingredients at affordable prices, Augustinus Bader is also dedicated to giving back, as each online purchase allows customers to donate 5% of their order value to a charity.</p> <p dir="ltr">With AB’s revolutionary hair care backed by 30 years of research and innovation, these game-changing formulations are a must-have for anyone looking to experience healthier, stronger, fuller hair from root to tip.</p> <p dir="ltr">This is haircare redefined.</p> <p dir="ltr"><em>Image credits: Supplied</em></p> <p dir="ltr"><strong><em>This is a sponsored article produced in partnership with <a href="https://go.linkby.com/MFPQXCDO" target="_blank" rel="noopener">Augustinus Bader</a>.</em></strong></p>

Beauty & Style

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How Shampoo With a Purpose is revolutionising hair care

<p>Liz Valek has been in the body-care industry for nearly 40 years, running <a rel="noopener" href="https://www.cloverfields.com/" target="_blank">Clover Fields</a>; Australia's oldest family-owned soap mill. They were the first Australian company to make non-tallow soap, and the first to encourage the packaging-free display of naked soap bars, having a minimal-waste brand since 1983.</p> <p>The business was started with a kitchen-cook-up of homemade soaps and has powered into decades of domestic success, global export and an incredible list of clients (and friends) from all sectors of business.</p> <p>A large part of Liz's business is her contract manufacture/private label, and she has made bespoke soaps for major companies in Australia and around the world.</p> <p>Geneva – Liz's daughter – joined the company after half a decade in the music industry, with hopes of bringing a fresh new perspective, and together with their fabulous team they have developed <a rel="noopener" href="https://www.shampoowithapurpose.com/" target="_blank">Shampoo With A Purpose</a> (SWAP).</p> <p>They pride themselves on their fully eco-sustainable, natural and harm-free products with Australian-sourced ingredients preferred. They don't test on animals, are 100% Australian-made, and they don't use any harsh chemicals that harm your skin or the environment. They will be making affordable and quality Australian products for years to come.</p> <p>Liz had been told that processing shampoo bars on the machinery they use would be impossible, but nevertheless she persisted and the company has since become the first and only one to process shampoo/conditioner bars on triple-milling, commercial machinery. Their unique manufacturing process has made one of their bars worth up to six bottles of shampoo and conditioner, and ensures that they hold their integrity in the shower. No mush!</p> <p>Liz and her team didn't want to release a product full of nasties, so their formulation took a long time to develop – and they did not cut corners on quality; they've ended up with a beautiful, naturally lathering bar with no harsh chemicals, no added palm oil products, sulphates or animal by-products. And it's pH balanced for use on scalp and hair! Their  shampoo bars have now saved over 2,000,000 shampoo and conditioner bottles from being made and used, a number that is rapidly increasing with your help!</p> <p>After achieving the "impossible", they had to create their brand – they wanted to do something fun and fresh with a tonne of added personality. Every box is covered in hand-drawn pictures of friends and family, along with plenty of education around their product and mission – to provide a simple and easy option to help reduce plastic consumption in the shower.</p> <p>Liz and her dedicated team believe that they've not only managed to make a plastic-free alternative but that they've made a lovely natural improvement on customers' regular hair care.</p> <p><strong><em>This is a sponsored article produced in partnership with <a rel="noopener" href="https://www.shampoowithapurpose.com/" target="_blank">Shampoo With a Purpose</a>.</em></strong></p>

Beauty & Style

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How often should you wash your hair?

<p>If you shampoo daily, you might be doing more harm than good for your locks. Our experts give you the skinny on how often you should wash your hair. </p> <p class="">You wake up, jump in the shower, and lather up your hair. That’s your morning routine and has been for as long as you can remember. But it turns out you may be doing more harm than good by shampooing your precious locks daily. (Yes, even if you’re using one of the<span> </span>best shampoos.) So how often should you wash your hair?</p> <p class="">It seems like a simple question, but there’s no one-size-fits-all answer. Many of us are overdoing it, causing hair loss or breakage. Others are underdoing it, leading to flakes and oil buildup, says Amy McMichael, MD, professor and chair of dermatology at Wake Forest School of Medicine in Winston-Salem, North Carolina. “Generally, the hair and scalp should be washed at least weekly to every other week,” she says. But as with all rules, there are some exceptions.</p> <p>Read on to find out just how often you should be hitting the (shampoo) bottle, based on your hair type. Then stock up on supplies, whether that’s the<span> </span>best shampoo for oily hair, the<span> </span>best shampoo for curly hair, the<span> </span>best shampoo for thinning hair, the<span> </span>best shampoo for color-treated hair, or<span> </span>purple shampoo for blondes. Throw in<span> </span>hair masks<span> </span>and the<span> </span>best conditioners<span> </span>for good measure, and you’ll have clean, healthy-looking hair in no time.</p> <p class="">You wake up, jump in the shower, and lather up your hair. That’s your morning routine and has been for as long as you can remember. But it turns out you may be doing more harm than good by shampooing your precious locks daily. (Yes, even if you’re using one of the<span> </span>best shampoos.) So how often should you wash your hair?</p> <p class="">It seems like a simple question, but there’s no one-size-fits-all answer. Many of us are overdoing it, causing hair loss or breakage. Others are underdoing it, leading to flakes and oil buildup, says Amy McMichael, MD, professor and chair of dermatology at Wake Forest School of Medicine in Winston-Salem, North Carolina. “Generally, the hair and scalp should be washed at least weekly to every other week,” she says. But as with all rules, there are some exceptions.</p> <p>Read on to find out just how often you should be hitting the (shampoo) bottle, based on your hair type. Then stock up on supplies, whether that’s the<span> </span>best shampoo for oily hair, the<span> </span>best shampoo for curly hair, the<span> </span>best shampoo for thinning hair, the<span> </span>best shampoo for color-treated hair, or<span> </span>purple shampoo for blondes. Throw in<span> </span>hair masks<span> </span>and the<span> </span>best conditioners<span> </span>for good measure, and you’ll have clean, healthy-looking hair in no time.</p> <h2>What is shampoo exactly?</h2> <p>Shampoos typically contain several ingredients to help remove oil, dirt, dead skin cells, and other impurities, explains Janiene Luke, MD, an associate professor of dermatology at Loma Linda University in Loma Linda, California, and a member of the Skin of Color Society’s board of directors.</p> <div id="article_nativo1" data-nativo-placement-id="1095008"></div> <p>“Common cleansing agents, such as surfactants, bind these impurities and create a structure that can be easily rinsed away with water,” she explains. Common surfactants in shampoo include sodium laureth sulfate, ammonium laureth sulfate, sodium lauryl sulfate, and ammonium lauryl sulfate.</p> <p>What else is in the bottle? Water, for one. Without adequate water, the shampoo wouldn’t be able to pour out of the bottle. Foaming or lathering agents like cocamide or cocamidopropyl betaine give your shampoo that satisfying sudsy factor. Shampoo also contains silicones like simethicone, which smooth and shine your hair. Other ingredients, like panthenol, fatty alcohols, and nut oils, are added to lock in moisture and hydration. Polyquaternium may be added as a thickening agent. And finally, there are the preservatives. These are added to make sure your shampoo has a decent shelf life.</p> <h2>How often should you wash your hair?</h2> <p>Ready to suds up? Your lifestyle will help determine how often you should wash your hair. “Those who exercise or perspire profusely for any reason may wash their hair more frequently,” says Dr. McMichael.</p> <div id="ad61441abd7592e" class="ad " data-ad-slot-name="/article/content_1" data-ad-responsive-sizes="{&quot;mobile&quot;:[[300,250],[3,3]]}" data-ad-targeting="{&quot;tf&quot;:&quot;btf&quot;,&quot;pos&quot;:&quot;content_1&quot;,&quot;location&quot;:&quot;top&quot;}"></div> <p class="">Your hair’s oil level will also play a role. If you have extremely oily hair, washing daily can keep your strands from looking greasy, says Dr. McMichael. On the flip side, “for those who have particularly dry hair shafts, washing infrequently may be helpful,” she says. (Your hair shaft is the part of your hair that can be seen above your scalp.)</p> <h2>How does hair texture play a role?</h2> <p class="">The texture of your hair makes a difference in how oily your hair gets each day. The oilier your hair, the more often you need to wash it.</p> <p>So the first step is determining what type of hair you have. This is based on the amount of curl in your hair. It may be straight (no curl), wavy, curly or even super curly, or coily. The curl factor comes down to the shape of your hair follicles. If they are oval or asymmetrical, your hair will be curlier.</p> <p class="">Still not sure what your hair type is? Ask your stylist next time you get a trim.</p> <h3 class="">Naturally curly or textured hair</h3> <p>This type of hair tends to be drier because the sebum, or oil, does not travel as far down the hair shaft of a curly hair compared to a straight hair. So how often should you wash your hair if it’s curly or textured? At least weekly or every two weeks, Dr. McMichael says. The idea that everyone should suds up daily is just a<span> </span>hair myth.</p> <h3 class="">Straight and fine hair</h3> <p>You may need to wash multiple times a week for the most effective hair styling, Dr. McMichael says. That’s because straight and fine hair tends to get oily faster than other hair textures. Wash infrequently—one of the biggest<span> </span>fine hair mistakes—and your locks might look greasy.</p> <h2>How often should you wash your hair with braids, locks, or weaves?</h2> <p>To prolong your style, you might avoid washing your hair for up to four to eight weeks. “This is too long to wait between washes, and a way to wash the scalp should be instituted even if it means the hairstyle is a bit mussed,” Dr. McMichael says.</p> <p>She offers this tip for regular hair-washing: “Wash the scalp primarily and allow the shampoo to just run through the hair shafts to minimize further drying of the hair shafts.”</p> <h2>How often should you wash long hair?</h2> <p>Like those with curly hair, people with really<span> </span>long hair<span> </span>may experience dry ends since the sebum may not travel the entire length of the hair shaft, says Dr. Luke. “Shampooing is related to cleansing the scalp, so the length of the hair does not affect how often it should be washed,” she says. Instead, go by whether your hair is oily or dry.</p> <h2>How often should you wash with a scalp disorder?</h2> <p>If you have a condition like<span> </span>scalp psoriasis<span> </span>or seborrheic dermatitis (aka<span> </span>dandruff), you may need to wash your scalp with medicated shampoo several times per week, Dr. McMichael says. “I typically recommend concentrating shampoos on the scalp itself—especially [for] those who use medicated shampoos, because some can be drying or strip the hair—and then follow up by using a good conditioner for the rest of the hair.”</p> <h2>How do you know which shampoo to use?</h2> <p>Your choice in shampoo matters because it’s part of your larger hair-care practice. A shampoo that doesn’t weigh down your fine, thin hair may extend the time between washings. Medicated shampoos may require a certain number of uses per week.</p> <p>You’re probably wondering, “How do I know which shampoo to use?” Here’s a<span> </span>hair stylist tip: Use a shampoo that has high-quality surfactants. This will make a big difference in the look and feel of your locks. “The less abrasive your surfactants are, the more moisture will stay in your hair,” says Michael Dueñas, an Aloxxi celebrity hairstylist based in Los Angeles.</p> <div id="article_nativo3" data-nativo-placement-id="1118521"></div> <h3 class="">Gentler ingredients</h3> <p>Abrasive surfactants like sodium lauryl sulfate strip your hair of moisture, Dueñas explains. And that can lead to breakage, especially if you’re washing your damaged hair too often.</p> <p>“Using a moisture shampoo is always a bonus,” he says. “If the surfactant is a variation of sodium laureth sulfate or sodium lauryl ether sulfate or a coconut derivative, you are in good hands.” Sodium lauryl ether sulfate is gentler than sodium laureth sulfate, he says.</p> <p>Another great product to consider is a deep conditioner, which can offset some of the damage and keep hair looking healthy, Dr. Luke says.</p> <h3 class="">Balanced pH</h3> <p>To be effective, your shampoo also has to have the perfect pH level, which means it needs an acidic ingredient like sodium citrate or citric acid. A quick chemistry refresher: The pH scale ranges from zero to 14, with 7 being “neutral.” The lower numbers are more acidic, and the higher numbers are alkaline.</p> <p>Why should you care about your shampoo’s pH? It can affect your hair health. If your shampoo has an alkaline pH, for instance, it can<span> </span>cause cuticle damage and hair breakage, according to research in a 2014 issue of the<span> </span><em>International Journal of Trichology</em>. Pro tip: If your hair is prone to frizzing, choose a low-pH shampoo (it’ll say “pH balanced” on the label).</p> <h2>Can you use dry shampoo instead of washing?</h2> <p>No.<span> </span>Dry shampoo<span> </span>may be trendy, but it doesn’t work the same way as liquid shampoo, Dr. Luke says. “It has ingredients that help absorb excess oil on the scalp,” she says. “They do not cleanse the scalp or remove the dirt or oil.</p> <p>It’s a good call in a pinch if you are between washes, but it’s not a substitute for shampoo, she warns.</p> <p>McMichael agrees. “Dry shampoos are best used to prolong washing by a few days at most or quickly allow better appearance of hair shafts when they are oily,” she says.</p> <h2>Is it unhealthy to wash your hair every day?</h2> <p>It can be. “If you are washing your hair multiple times a week, that in and of itself may not cause damage,” says Dr. Luke. But if you always use high-heat styling tools after you wash, and you wash it daily, it may cause cumulative damage to the hair, including dry hair and breakage.</p> <p>If you are experiencing hair loss and shedding, more-frequent manipulation from over-shampooing or styling may lead to more noticeable shedding, she says.</p> <p>So, how often should you wash your hair? It’s a fine balance. If you don’t wash your hair enough, you can also run into problems. “You may experience buildup or flaking,” says Dr. Luke.</p> <p>Getting it right may involve some trial and error, adds Dueñas. “If your hair seems to get greasier quicker with more washing, then you need to do less,” he says. “If your hair is naturally greasy, then you may need to wash slightly more.”</p> <p><em>This article first appeared in <a href="https://www.rd.com/article/how-often-should-you-wash-your-hair/">Reader’s Digest.</a> For more of what you love from the world’s best-loved magazine, <a href="http://readersdigest.innovations.com.au/c/readersdigestemailsubscribe?utm_source=over60&amp;utm_medium=articles&amp;utm_campaign=RDSUB&amp;keycode=WRA87V">here’s our best subscription offer.</a></em></p>

Beauty & Style

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4 things you can take from your hotel room

<p>Read along to see what you can pinch from a hotel room without getting in trouble! </p> <p><strong>1. Shampoo or conditioner</strong></p> <p>Much like the mini soaps stocked in the bathroom, the travel-size shampoo and conditioner are also fine to take from your hotel room. Hotels sometimes brand these items too, Conteh says. So taking their shampoos and sporting the hotel brand name can help the word out about a hotel.</p> <p><strong>2. Anything “complimentary”</strong></p> <p>Complimentary items could include things like dry-cleaning bags, coffee, creamers, sugar packets and certain marketing collateral pieces, Asmussen says. It’s fair game to take them with you. Joanna McCreary, hotel general manage, adds that some hotels even give exclusive complimentary gifts which you are, of course, free to take. “We love giving people champagne on check-in on peak arrival days,” she says. “We don’t advertise it, but do get a good deal on it, and complimentary surprise champagne you will find is a very easy sell.”</p> <p><strong>3. Paper and pens</strong></p> <p>These paper items also usually have the hotel brand name on them and serve as a marketing tool. Feel free to take them with you!</p> <p><strong>4. Soap </strong></p> <p>If there’s one thing most hotels reliably have in their rooms, it’s soap. And according to Ousman Conteh, hotel general manager, these mini bottles are OK to take from your hotel room. “Often hotels receive negotiated pricing for items from another brand,” he says. However, Curt Asmussen, managing director of ObieHospitality, notes that it’s not encouraged to take these items – but guests aren’t penalised in any way if they do.</p> <p><em>Written by <span>Juliana LaBianca</span>. This article first appeared in </em><a rel="noopener" href="https://www.readersdigest.com.au/healthsmart/9-things-your-sweat-says-about-your-health" target="_blank"><em>Reader’s Digest</em></a><em><a rel="noopener" href="https://www.readersdigest.com.au/healthsmart/9-things-your-sweat-says-about-your-health" target="_blank">.</a> For more of what you love from the world’s best-loved magazine, </em><a rel="noopener" href="http://readersdigest.innovations.com.au/c/readersdigestemailsubscribe?utm_source=over60&amp;utm_medium=articles&amp;utm_campaign=RDSUB&amp;keycode=WRA93V" target="_blank"><em>here’s our best subscription offer.</em></a></p> <p><img style="width: 100px !important; height: 100px !important;" src="https://oversixtydev.blob.core.windows.net/media/7820640/1.png" alt="" data-udi="umb://media/f30947086c8e47b89cb076eb5bb9b3e2" /></p>

Travel Tips

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What your choice of shampoo says about you

<p><span>Your choice of shampoo could predict your age, occupation, hobbies and even political views, a new research has found.</span></p> <p><span><a href="https://thenewdaily.com.au/life/home/2019/07/31/shampoo-choice-reveal-personality/">Roy Morgan’s latest market research</a> has found the most popular shampoo brands in Australia and what the consumers of each brand look like on average.</span></p> <p><span>Head &amp; Shoulders was found to be the most widely purchased brand among 15.7 million Aussie shampoo buyers, with 16.4 per cent of customers picking up the product from retailers.</span></p> <p><span>Following in number two was Alberto, which was bought by 13.8 per cent of buyers. TRESemmé, Pantene and Palmolive rounded up the top five with a market share of 13.6 per cent, 12.8 per cent and 9.9 per cent respectively.</span></p> <p><span>While more women than men buy shampoo, most of the blokes who do pick Head &amp; Shoulders as their go-to brand. The research discovered that the quintessential Head &amp; Shoulders customer is aged between 25 and 34 years old and working full-time with an average household earning of $110,000. They are also more likely to have only completed Year 11 or 12 as their highest level of education.</span></p> <p><span>They are far more likely than the average Aussie to hold conservative views in social and financial matters – for example, being more concerned about financial security and interest rates as well as believing that “homosexuality is immoral” and “obedience and respect for authority are the most important virtues children should learn”. They are also a lot more inclined to order pizza for a home delivery and play video games at home. </span></p> <p><span>On the other hand, the average Alberto buyer is a mother aged 35 to 49 who lives in Queensland or Victoria. Alberto shampoo users in general tend to be more well-educated and have a full-time, white-collar job. With an average household income of $115,000, they prefer eating out and enjoy going to music concerts and travelling to big cities. They are also more supportive of gay couple’s rights to adopt children.</span></p> <p><span>Pantene customers have a wider age range – two-thirds are women, and over half of all buyers are between 35 and 64 years old. Pantene women are more likely to be family-minded and willing to pay higher prices for products from well-established brands, which indicate consistent value and quality. Compared to the average Australian, they are more likely to frequent cafes, work in their garden and watch horse racing. They are generally optimistic about the state of the economy, but tend to believe that “crime is a growing problem in [their] community”.</span></p>

Mind

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Over-washing warning: Is your hair too clean?

<p>Whether it’s every day or once a week, there is a chance that we are all washing our hair too much.</p> <p>Celebrity stylist Neil Moodie has claimed that over-washing can cause hair to lose natural oils, leaving it more prone to breakage and dryness.</p> <p class="mol-para-with-font">“Our hair is a living fibre and dry to begin with,” Moodie explains in the <a href="http://www.dailymail.co.uk/femail/article-5283709/Celebrity-stylist-warns-hair-clean.html">Daily Mail</a>.</p> <p class="mol-para-with-font">“If we starve the hair from moisture from excessive shampooing, the hair dries out again and the cycle continues, resulting in weak, damaged hair.</p> <p class="mol-para-with-font">“Therefore, you need to shampoo less to keep your natural oils where they need to be.”</p> <p>However, there is no specific formula to how often we should be washing our hair, Moodie claims.</p> <p>“It depends on your hair texture and your natural oil production, but there are ways to tell if you're over-washing it.</p> <p>“A lack of moisture from stripping oils can also cause a dry, flaky scalp – and as your scalp dries out, so does your hair.”</p> <p><img width="500" height="333" src="https://oversixtydev.blob.core.windows.net/media/7267432/shampoo-bottles_opt_500x333.jpg" alt="Shampoo Bottles _opt"/></p> <p>Moodie has looked after celebrity hairdos from Scarlett Johansson to Demi Moore – and has some tips if you are stuck in an over-washing cycle.</p> <p class="mol-para-with-font">“If you need a bit of a boost between washes, try a dry shampoo to trap excess oil and add a bit of body without drying your hair out. </p> <p class="mol-para-with-font">“When you do wash your hair, use a conditioner that not only conditions but adds moisture to help keep hair supple.”</p> <p class="mol-para-with-font">Moodie also claims that conditioning is the key to healthy hair and that we shouldn’t rush the process.</p> <p class="mol-para-with-font">“If you're washing your hair less, conditioning your hair properly is vital so that the moisture is retained.</p> <p class="mol-para-with-font">“Just applying and rinsing it straight off is of no benefit [because] the hair has no time to draw the ingredients it needs. </p> <p class="mol-para-with-font">“Use as a once-a-week treatment, leaving it on for at least 20 minutes, again allowing the ingredients to penetrate into the hair shaft properly.”</p> <p>How often do you wash your hair? Tell us in the comments below. </p>

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The shampoo trick that will transform your hair

<p>When you’re feeling like your hairstyle has fallen a little flat, it’s easy to dive for every product you can get your hairs on, hoping for a miracle fix. However, the answer to your hair woes can simply be found by changing up the shampoo your using.</p> <p>Celebrity hair stylist Jen Atkin revealed that her top trick is to use two different shampoos, both catering to different hair textures. “Because the hair at your scalp is different to the hair on the ends, especially if you have long hair," she explains.</p> <p>For example, if your hair is flat at the roots and dry and the ends, use a volumising shampoo for your scalp and a smoothing shampoo for the ends.</p> <p>What shampoo do you use on your hair? Let us know in the comments below. </p> <p><strong>Related links:</strong></p> <p><span style="text-decoration: underline;"><strong><a href="http://www.oversixty.com.au/lifestyle/beauty-style/2016/10/gravity-defying-hairstyles/"><em>10 gravity-defying hairstyles that surprise people</em></a></strong></span></p> <p><span style="text-decoration: underline;"><strong><a href="http://www.oversixty.com.au/lifestyle/beauty-style/2016/10/the-surprising-technique-for-fuller-thicker-eyebrows/"><em>The surprising technique for fuller, thicker eyebrows</em></a></strong></span></p> <p><span style="text-decoration: underline;"><strong><a href="http://www.oversixty.com.au/lifestyle/beauty-style/2016/10/how-to-find-a-hairstyle-that-best-suits-your-face-shape/"><em>How to find a hairstyle that best suits your face shape</em></a></strong></span></p>

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9 surprising things you can do with shampoo

<p>We are all very accustomed to using shampoo to wash our hair. We all do it numerous times a week without any thought. But did you know that shampoo is somewhat of a wonder product when it comes to multi-tasking?</p> <p>If you have a bottle of shampoo that you can't stand the smell of and it's slowly gathering dust in the bathroom cupboard, try using it on some of these arduous household tasks – we promise you'll love the results.</p> <p><strong>1. Shaving foam</strong></p> <p>If you fancy a super-close shave and silky smooth legs post shaving, then shampoo is going to be your new go-to. Instead of soap, reach for the shampoo suds and you'll never both with soap again.</p> <p><strong>2. Hairbrush cleanser</strong></p> <p>Just as shampoo cleanses your hair, why not cleanse your hairbrushes? Old hair clogging the bristles along with product build-up can make your hairbrush pretty unpleasant. Give it a good wash with some shampoo to remove all the yucky stuff.</p> <p><strong>3. Body wash</strong></p> <p>You've just jumped in the shower only to realise you're out of your body wash – but skip the tip-toeing across the bathroom dripping wet to locate some more by using your shampoo. It'll lather up nicely and is gentle enough not to irritate your skin.</p> <p><strong>4. Bubble bath</strong></p> <p>The kids are whining about getting into the bath and, to add fuel to the fire, you used the last of the bubble bath yesterday. You guessed it – shampoo is a great alternative. Just watch they don't use up your whole bottle.</p> <p><strong>5. Laundry soak</strong></p> <p>Hard-to-budge marks and stains will lift with the help of a little squirt of shampoo in some warm water. Leave to soak to allow the shampoo to work its magic.</p> <p><strong>6. Plastic remover</strong></p> <p>There aren't many things worse than the anticipation of having to pull a plaster off – you know it's going to hurt, yet it has to be done. Add a drop or two of shampoo ontop of the plaster and allow it to sink in before lifting off with no pain whatsoever.</p> <p><strong>7. Make-up brush cleanser</strong></p> <p>Dirty make-up brushes are a beauty sin – they can become a breeding ground for bacteria so it's important to keep them hygenic and clean by giving them a good wash every week or two. Shampoo is perfect for this – not too harsh, but great at lifting old make-up and grime.</p> <p><strong>8. Hand wash</strong></p> <p>Don't know how to wash your favourite silk top? Shampoo is a great product to use for items that need to be hand-washed. A small squirt is all you need along with water to help keep your delicate items clean and cared for.</p> <p><strong>9. Shoe shine</strong></p> <p>You have a 9am meeting and you're running late. Your leather pumps are looking particularly dull and lacklustre, but where is your shoe shine? A cloth and a dab of shampoo will have your shoes shining like the top of the Chrysler Building in no time. Crisis averted!</p> <p><em>Written by Sarah Simpson. First appeared on <a href="http://Stuff.co.nz" target="_blank"><strong><span style="text-decoration: underline;">Stuff.co.nz.</span></strong></a></em></p> <p><strong>Related links:</strong></p> <p><a href="/lifestyle/beauty-style/2016/01/make-beauty-products-last-longer/"><span style="text-decoration: underline;"><strong><em>12 tricks to save every last drop of beauty products</em></strong></span></a></p> <p><a href="/lifestyle/beauty-style/2015/12/diy-natural-shampoo/"><em><span style="text-decoration: underline;"><strong>How to make your own shampoo</strong></span></em></a></p> <p><a href="/lifestyle/beauty-style/2015/10/household-items-as-beauty-products/"><span style="text-decoration: underline;"><em><strong>Household items you should use as beauty products</strong></em></span></a></p>

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How to make your own natural shampoo

<p>There’s a growing movement of people who have stopped using shampoo and conditioner to wash their hair. Instead, they swear by a bicarb soda and vinegar mix, which they say leaves hair softer, shinier, stronger and more voluminous. It’s also cheap, chemical-free and easy to make. Here’s how you can get started.</p> <p><strong>What you need to know before give it a go</strong></p> <p>It will feel very different to store-bought shampoo as this mixture doesn’t foam and may feel grainy to touch. There is a transitioning period where you hair may feel greasier as it’s adjusting to no shampoo. However, that period quickly passes and your hair will need fewer washes as it won’t get oily as frequently as it used to. It’s recommended to use this natural shampooing method two to three times a week.</p> <p><strong>Bicarb soda “shampoo”</strong></p> <p>Add one part bicarb soda to three parts water in a clean squeeze bottle. Shake well. Apply mixture to dry or wet hair working from the roots down. Thoroughly rinse with warm water.</p> <p><strong>Apple cider vinegar “conditioner”</strong></p> <p>Mix one part vinegar and four parts water in clean squeeze bottle. Add a couple drops of essential oil to cover the pungent vinegar smell. Shake well. Pour on hair and spread evenly. Rinse with cold water.</p> <p>If you decided to forgo the essential oils, the odour of vinegar will dissipate quickly and there is no residual odour.</p> <p><strong>Related links:</strong></p> <p><em><strong><span style="text-decoration: underline;"><a href="/lifestyle/beauty-style/2015/11/how-to-use-avocado-in-beauty-routine/">5 ways to use avocado in your beauty routine</a></span></strong></em></p> <p> </p> <p><span style="text-decoration: underline;"><em><a href="http://www.oversixty.co.nz/lifestyle/home-garden/2015/12/stains-never-to-clean-with-water/"><strong>4 stains you shouldn’t use water to clean</strong></a></em></span></p> <p><span style="text-decoration: underline;"><em><a href="http://www.oversixty.co.nz/lifestyle/home-garden/2015/12/alternatives-to-wrapping-paper/"><strong>8 DIY alternatives to wrapping paper</strong></a></em></span></p> <p> </p>

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9 surprising ways to use dry shampoo

<p>It doesn’t just work to degrease your hair, dry shampoo can be used in a number of other clever ways.</p><p><strong>1. Stinky shoes</strong></p><p>Neutralise the odour in smelly shoes by spraying with dry shampoo. Leave to sit overnight and then brush away any excess powder.</p><p><strong>2. Boost the volume</strong></p><p>Flip hair upside down and spray dry shampoo at the roots. This will create some texture, height and volume to hair.</p><p><strong>3. Avoid bobby pin slips</strong></p><p>If you find your bobby pins keep slipping rather than holding your hair in place, give them a spray of dry shampoo, which will help them grip your hair.</p><p><strong>4. Remove carpet stains</strong></p><p>Spray on stains and leave for at least half an hour. Vacuum residue off.</p><p><strong>5. Hold your hairstyle</strong></p><p>If you’re not a fan of hairspray, dry shampoo works as an alternative to hold hairstyles in place. Uses it before you style so your hair has some grip to hold onto itself.</p><p><strong>6. Get rid of oil stains</strong></p><p>Got any oily stain on your clothes? Dry shampoo will soak the oil up. Give the stain a spritz, let is soak and then throw in with your normal load of laundry.</p><p><strong>7. Use as deodorant</strong></p><p>If you’re out of deodorant, dry shampoo can be used as a substitute deo as the ingredient that absorbs oils in your hair also absorbs moisture.</p><p><strong>8. Stretch time between colour appointments</strong></p><p>For blondes, a spritz of dry shampoo on the roots can conceal dark roots.</p><p><strong>9. Get a grip</strong></p><p>Like rock climbers use chalk on their hands, dry shampoo can be used to soak up moisture on sweaty hands.</p>

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9 surprising ways to use dry shampoo

<p>It doesn’t just work to degrease your hair, dry shampoo can be used in a number of other clever ways.</p><p><strong>1. Stinky shoes</strong></p><p>Neutralise the odour in smelly shoes by spraying with dry shampoo. Leave to sit overnight and then brush away any excess powder.</p><p><strong>2. Boost the volume</strong></p><p>Flip hair upside down and spray dry shampoo at the roots. This will create some texture, height and volume to hair.</p><p><strong>3. Avoid bobby pin slips</strong></p><p>If you find your bobby pins keep slipping rather than holding your hair in place, give them a spray of dry shampoo, which will help them grip your hair.</p><p><strong>4. Remove carpet stains</strong></p><p>Spray on stains and leave for at least half an hour. Vacuum residue off.</p><p><strong>5. Hold your hairstyle</strong></p><p>If you’re not a fan of hairspray, dry shampoo works as an alternative to hold hairstyles in place. Uses it before you style so your hair has some grip to hold onto itself.</p><p><strong>6. Get rid of oil stains</strong></p><p>Got any oily stain on your clothes? Dry shampoo will soak the oil up. Give the stain a spritz, let is soak and then throw in with your normal load of laundry.</p><p><strong>7. Use as deodorant</strong></p><p>If you’re out of deodorant, dry shampoo can be used as a substitute deo as the ingredient that absorbs oils in your hair also absorbs moisture.</p><p><strong>8. Stretch time between colour appointments</strong></p><p>For blondes, a spritz of dry shampoo on the roots can conceal dark roots.</p><p><strong>9. Get a grip</strong></p><p>Like rock climbers use chalk on their hands, dry shampoo can be used to soak up moisture on sweaty hands.</p><p><strong>Related links:</strong></p><p><span style="text-decoration: underline;"><em><strong><a href="/lifestyle/beauty-style/2015/10/how-to-fix-make-up-problems/">Clever hacks to fix common make-up problems</a></strong></em></span></p><p><span style="text-decoration: underline;"><em><strong><a href="/lifestyle/beauty-style/2015/09/makeup-trick-for-bigger-eyes/">The 30-second trick for bigger looking eyes</a></strong></em></span></p><p><span style="text-decoration: underline;"><em><strong><a href="/lifestyle/beauty-style/2015/09/reasons-we-love-helen-mirren/">5 reasons we love Helen Mirren’s style</a></strong></em></span></p>

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8 clever “other” uses for shampoo

<p>The uses for shampoo aren’t limited to washing your hair. Try any of these clever ideas to use up your old shampoos.</p> <ol> <li><strong>Clean make-up brushes –</strong> Use your shampoo and water to get make-up residue off of your beauty brushes.</li> <li><strong>Use as dish soap –</strong> If you’ve run out of dish soap, shampoo is your second best bet and it’s gentle on fine pieces.</li> <li><strong>Soften and cleanse cuticles –</strong> Fill a tub with warm water and shampoo and soak your hands in it for 10 to 15 minutes for softened cuticles.</li> <li><strong>Remove bandaids –</strong> If the worst part of an injury, for you, is the bandaid removal, loosen it up with some shampoo and water first.</li> <li><strong>Clean delicate clothes –</strong> Use shampoo and water to hand wash delicate clothing.</li> <li>Clean paintbrushes – Like your make-up brushes, shampoo also helps remove stubborn paint from your paintbrushes.</li> <li><strong>Clean carpet spills –</strong> If you’ve spilled wine on your carpet, try using shampoo to remove the stain.</li> <li><strong>Unstick zippers –</strong> Apply a dab of shampoo to a stuck zipper to help it glide more easily.</li> </ol> <p><strong>Related links:</strong></p> <p><em><strong><a href="/lifestyle/beauty-style/2015/08/facts-about-nail-polish/"><span style="text-decoration: underline;">Darker shades chip quickest (and 5 other things you didn’t know about nail polish)</span></a></strong></em></p> <p><em><strong><a href="/lifestyle/beauty-style/2015/08/hair-mistakes-that-age-you/"><span style="text-decoration: underline;">6 hair mistakes that make you look older</span></a></strong></em></p> <p><em><strong><a href="/lifestyle/beauty-style/2015/08/products-not-to-use-on-face/"><span style="text-decoration: underline;">Products you should NEVER put on your face</span></a></strong></em></p>

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