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The soundtrack to selling: why advertising with popular music needs to be pitch perfect

<p><em><a href="https://theconversation.com/profiles/morteza-abolhasani-1346513">Morteza Abolhasani</a>, <a href="https://theconversation.com/institutions/the-open-university-748">The Open University</a></em></p> <p>At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an accessible and popular art form which <a href="https://online.ucpress.edu/mp/article-abstract/22/1/41/62190/Uses-of-Music-in-Everyday-Life?redirectedFrom=fulltext">accompanies our daily lives</a>.</p> <p>Advertisers have long understood the popularity and emotional power of music and used it to sell us things. Much time – and money – is spent on securing the right soundtrack to adverts in a bid to boost sales, such as when Microsoft <a href="https://www.bloomberg.com/news/articles/1999-05-23/sing-a-song-of-selling?leadSource=uverify%20wall">spent a reported US$3 million</a> (£2.4 million) to use The Rolling Stones’ song Start Me Up as part of their advertising campaign for Windows 95.</p> <p>So how do companies choose the right music for their product? And why is it such a valuable ingredient in the mission to make us consume?</p> <p>Research suggests that the specific qualities of music as an art form enhances the science of selling. As one researcher <a href="https://onlinelibrary.wiley.com/doi/10.1002/mar.4220010303">puts it</a>: “Music […] is the catalyst of advertising. It augments pictures and colours words, and often adds a form of energy available through no other source.”</p> <p>Other <a href="https://link.springer.com/chapter/10.1007/978-3-531-18916-1_19">studies have shown</a> how music transports, underlines or amplifies the persuasive message of adverts. Used well, it creates memorable commercials which influence our attitudes to a product or service.</p> <p>Take the visually simple but <a href="https://www.youtube.com/watch?v=J6bGnSEwdKY">compelling advert</a> for Air France, with the soundtrack of Mozart’s Piano Concerto No. 23. It projects grandeur and elegance, in the hope that viewers will associate those qualities with the airline.</p> <figure><iframe src="https://www.youtube.com/embed/J6bGnSEwdKY?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p><a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">My research</a>, which looked at hundreds of viewer comments about the music used in advertising, suggests it was successful. Air France’s use of a sophisticated piece of classical music created a direct perception of a sophisticated and premium airline.</p> <p>This is supported by other <a href="https://academic.oup.com/edited-volume/38632/chapter-abstract/335307151?redirectedFrom=fulltext">research</a> which suggests that music which matches the main message of an advert has a positive effect on consumer engagement. This alignment, known as “musical congruity”, can result in enhanced attention, a positive emotional response, and improved brand recall, ultimately enhancing the effectiveness of an advert.</p> <h2>Down memory lane</h2> <p>Music is also effective at triggering <a href="https://journals.sagepub.com/doi/abs/10.1177/1470593114521451?journalCode=mtqa">feelings of nostalgia</a>. The extent to which music arouses emotional memories – “musical indexicality” – in adverts creates associations with consumers’ past experiences.</p> <p>The music for <a href="https://www.youtube.com/watch?v=_NwBcCUh24I">an advert</a> for Old Navy inspired <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">positive comments</a> based on viewers’ memories. A good choice of music allows businesses to tap into this nostalgia for commercial benefit, and my <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">research suggests</a> that music with autobiographical resonance can be particularly effective.</p> <p>Another example of this is when <a href="https://www.youtube.com/results?search_query=pink+moon+vw">Volkswagen used</a> Nick Drake’s <em>Pink Moon</em>.</p> <figure><iframe src="https://www.youtube.com/embed/_-kqUkZnDcM?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p>As one viewer commented: “Rarely do I get sentimental with commercials, but this one takes me back to the time when I was dating my wife and when we were first married. We used to take drives like this in the mountains and I remember looking at her beautiful face in the moonlight. The music is perfect. The sentiment is perfect.”</p> <p>(In this case, the 1999 advert also had a big impact on Nick Drake’s popularity, with album sales <a href="https://www.rollingstone.com/music/music-news/nick-drake-pink-moon-song-volkwagen-commercial-182739/">dramatically increasing</a> after the advert’s release. Drake, who died at the age of 26, never saw commercial success in his lifetime.)</p> <h2>Commercial clash</h2> <p>But using music to advertise products doesn’t always work. For one thing, music can infiltrate the mind, repeat itself continuously and become extremely difficult to dislodge.</p> <p>This is why we can’t get some jingles out of our heads for ages. Involuntary and repetitive exposure to a piece of music can quickly reach the point of annoyance.</p> <p>The use of popular music in advertising can also provoke arguments around <a href="https://journals.library.columbia.edu/index.php/currentmusicology/article/view/5206">the tensions</a> between artistic endeavour and commercialism. Some people believe a work of art should not be used for the pursuit of profit.</p> <p>In fact, the findings of my study on viewer comments showed that consumers sometimes passionately oppose the use of music by revered musicians being used in adverts, as they believe that doing this undermines its aesthetic integrity.</p> <p>For example, Nike’s use of the The Beatles’ song <em>Revolution</em> was seen by some as exploiting John Lennon’s lyrics to sell shoes. It made some Nike wearers so angry that they boycotted the brand.</p> <p>One wrote: “This is disgusting. Shame on Nike for exploiting priceless art. I will never buy another Nike shoe again.” Another said: “John didn’t mean change the brand of your trainers!”</p> <p>So advertisers need to be careful. For while the right choice of music can attract customers, boost sales, and inspire brand loyalty, the wrong choice can create something of a backlash. For many people, music is precious, and using it as a marketing tool does not always have harmonious results.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/203856/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/morteza-abolhasani-1346513">Morteza Abolhasani</a>, Lecturer in Marketing, <a href="https://theconversation.com/institutions/the-open-university-748">The Open University</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-soundtrack-to-selling-why-advertising-with-popular-music-needs-to-be-pitch-perfect-203856">original article</a>.</em></p>

Music

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Ancient insect calls for update to Jurassic Park soundtrack

<p>For the past 150 years, the single known specimen of a species of katydid-like insect known as <a href="http://orthoptera.speciesfile.org/Common/basic/Taxa.aspx?TaxonNameID=1129138" target="_blank" rel="noreferrer noopener"><em>Prophalangopsis obscura</em></a> has sat quietly in the London Natural History Museum but now some scientists have worked out what it would have sounded like.</p> <p>A British/Austrian team, used some seriously fancy equipment and an understanding of the physics of insect acoustics to work out what this species would have sounded like when it sang for a mate, giving insight into the ancient insect soundscape of the Jurassic period.</p> <p>Katydids are grasshoppers and crickets.</p> <p>This holotype, or single known specimen, is one of only eight remaining species from the 90 or so which were abundant during the Jurassic period.</p> <p>The research team has shown the sounds produced by this particular insect would have been similar to, although distinguishable from, other related species around this period.</p> <figure class="wp-block-audio"><audio src="../wp-content/uploads/2022/08/journal.pone_.0270498.s002.wav?x88132" controls="controls"></audio><figcaption>The reconstructed calling song of <em>Prophalangopsis obscura</em>. Credit: Woodrow et al. 2002/PLOS ONE, CC-BY 4.0</figcaption></figure> <p>The chirp produced by <em>P. obscura</em> is a pure tone, emitted at around 4.7 kHz — well-within the <a href="https://www.ncbi.nlm.nih.gov/books/NBK10924/" target="_blank" rel="noreferrer noopener">range of human hearing</a>.</p> <p>Aside from helping researchers understand what the insect world sounded like when dinosaurs roamed the Earth some 145 to 201 million years ago, the findings also suggest that early insects of this type were limited to frequencies below 20 kHz.</p> <div class="newsletter-box"> </div> <p>This is important because the other species of <em>Prophalangopsis </em>known today have evolved to be flightless, using their wings exclusively for sound production and attracting a mate. These evolved species have also developed ultrasonic sound production organs to assist in deterring ground-based predators.</p> <p>That <em>P. obscura </em>retained its ability to fly — even just short distances — and did not develop ultrasonic capabilities, suggests it followed a different evolutionary path to the other species still in existence today, giving extra insight into the evolution of this species and their relatives.</p> <p>But, how do you hear an insect that has been dead for 150 years?</p> <p>Like katydids and their relatives, <em>P. obscura</em>, produced sound by scraping one of its wings with a ‘file’ (or row of teeth). These vibrations would then by amplified by special structures within the insect’s wing and radiated out into the surrounding environment.</p> <p>Scientists at the University of Lincoln, the Natural History Museum, London, UK and Karl-Franzens-University, Graz, Austria used a technique called micro-scanning Laser-Doppler Vibrometry (LDV) to scan and then reconstruct the wings and sound-producing organs of the holotype. They then applied knowledge of close relatives of the species, they were then able to infer the “carrier frequency” (the central frequency at which the <a href="https://onlinelibrary.wiley.com/doi/full/10.1111/jeb.13179" target="_blank" rel="noreferrer noopener">overall sound reaches its maximum energy</a>).</p> <p>Due to its low frequency and pure tone, the song <em>P. obscura</em> sang may have reverberated far and wide across the Jurassic landscape.</p> <p><!-- Start of tracking content syndication. Please do not remove this section as it allows us to keep track of republished articles --></p> <p><img id="cosmos-post-tracker" style="opacity: 0; height: 1px!important; width: 1px!important; border: 0!important; position: absolute!important; z-index: -1!important;" src="https://syndication.cosmosmagazine.com/?id=201424&amp;title=Ancient+insect+calls+for+update+to+Jurassic+Park+soundtrack" width="1" height="1" /></p> <p><!-- End of tracking content syndication --></p> <div id="contributors"> <p><a href="https://cosmosmagazine.com/science/biology/ancient-insect-jurassic-sound/" target="_blank" rel="noopener">T<em>his article</em></a><em> was originally published on <a href="https://cosmosmagazine.com" target="_blank" rel="noopener">Cosmos Magazine</a> and was written by <a href="https://cosmosmagazine.com/contributor/clare-kenyon" target="_blank" rel="noopener">Clare Kenyon</a>. Clare Kenyon is a science writer for Cosmos. She is currently wrangling the death throes of her PhD in astrophysics, has a Masters in astronomy and another in education, and has classroom experience teaching high school science, maths and physics. Clare also has diplomas in music and criminology and a graduate certificate of leadership and learning.</em></p> <p><em>Image: Charlie Woodrow</em></p> </div>

Family & Pets

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Music is the soundtrack to your life – what’s on your playlist?

<p>We all know music can move us emotionally. But how does it impact on our behaviour? That relationship’s not immediately clear. </p> <p>A YouTube clip was doing the rounds on social media a while ago – the music from one of the most chilling scenes in the 1975 film <em>Jaws</em> had been quite cleverly changed. Instead of the <a href="https://www.youtube.com/watch?v=A9QTSyLwd4w">original hair-raising theme</a> that we all know by composer John Williams, the scene was accompanied by the delicate ballet music of Tchaikovsky. </p> <p>The effect was startling. It could have been a completely different film – one about a fun-loving dolphin. It’s a good example of what an incredibly powerful mood-setter music is. So many of our favourite films just wouldn’t have the same impact without the music.</p> <p>It’s the same outside of the cinema – a fact that has been instinctively understood by humans since written records began. In ancient China, more than 4,000 years ago, <a href="http://www.unboundmedicine.com/medline/citation/8402699/The_sick_child_and_music_">flute music was prescribed</a> to calm an over-excited foetus.</p> <p>The Egyptians also seemed to use music for therapeutic purposes at least as early as 1500 BC. Then there is the much-loved biblical tale of King Saul being soothed by the playing of David’s harp in the Old Testament.</p> <p>Today, we often use music to “get into” a mood – using soft music and lyrics to set the scene for romance which, as a seduction tactic, can be quite effective. <a href="http://pom.sagepub.com/content/38/3/303.refs">Researchers in France found</a> that women who were exposed to love songs were more likely to respond to a request for a date than those who were in a control group and did not hear this music.</p> <p>At other times, we may use a fast, up-tempo piece of music at the gym to get us working harder. Music has also been used across the centuries to <a href="http://vimeo.com/72609411">pump up soldiers in the face of battle</a>, the same energising facets of the music being drawn upon, in this context to promote aggression (see famous Wagner scene from <em>Apocalypse Now</em> (1979) below).</p> <p>So does that mean that music can be both good and bad for you? Potentially, yes. </p> <p>But music exists within a socio-cultural context and it is how the music interacts with other factors that produces a particular result. </p> <p>So, at the gym it is how and why the music is framed that helps to promote its invigorating qualities for the desired work-out ends. Where it could lead to aggression, there are contextual factors that influence the way in which it’s processed and in turn how it affects us.</p> <p>Recent anti-noise bans that <a href="https://theconversation.com/live-music-in-australia-offensive-noise-or-good-vibrations-13530">prevented live music being played</a> in many Australian pubs connected loud music with aggressive behaviour.</p> <p>The truth is that rock music might indeed encourage patrons to move faster, be more pumped up, and perhaps drink more, be less inhibited, louder, and so manifest a whole range of behaviours than might be regarded as anti-social, leading to an aggression response. But, these are not generated from the music itself, rather in the context and the alignment of many interacting factors.</p> <p>Perhaps the most useful way to reflect on the positives of music is that it can be part of a “healthy process of self-regulation” as American music therapist <a href="http://mtp.oxfordjournals.org/content/21/2/69.abstract">Bridget Doak says</a> and, when negative, it may be part of an “unhealthy, distress-addiction cycle”. </p> <p><a href="https://kb.osu.edu/dspace/bitstream/handle/1811/52950/EMR000125a-Garrido.pdf">Researchers have found</a> that people listen to sad music for a variety of reasons. Some may find that having a good cry while listening to a piece of music is a good way to let go of bad feelings. For others it may give them a chance to think through things that are making them feel sad in their own lives and reach a point of resolution. </p> <p>But some people do not have such effective ways of making themselves feel better. People with mood disorders, for example, often engage in behaviours that can make them feel worse, and music can be a part of that behaviour.</p> <p>Music can have such a powerful impact on mood. Whether or not our lives resemble a light-hearted ballet or a scene of terror in shark-infested waters may have much to do with the music that surrounds us on a daily basis. </p> <p><em>Image credits: Getty Images</em></p> <p><em>This article first appeared on <a href="https://theconversation.com/music-is-the-soundtrack-to-your-life-whats-on-your-playlist-26893" target="_blank" rel="noopener">The Conversation</a>. </em></p>

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10 Best Original Score winners that are worth watching for the soundtrack alone

<p>Films move us in many ways, whether it’s from incredible performances, striking cinematography or great storytelling. But there’s one component that strikes a chord in all of us: great music. From the looming danger of deep strings as a massive great white shark closes in, to the swelling chorus of violins as two lovers part on a runway in <em>Casablanca</em>, the film score has the power to move us, terrify us and even make us weep.</p> <p>While the Oscar for Best Original Score has had a few name changes over the years, it’s always been about the same thing: recognising the movie industry’s best musical talent. Some winners might not be in your daily rotation, but their scores stand the test of time, and continue to enchant listeners generations over.</p> <p><strong>The Sound of Music (1965)</strong></p> <p>What’s more iconic than Julie Andrews as Maria twirling on a mountaintop? Maybe a family of singing children bidding you farewell, or perhaps a Do-Re-Mi lesson in the idyllic countryside? Released in 1965 to both critical and commercial acclaim, <em>The Sound of Music </em>quickly became a phenomenon – and it’s not hard to see why.</p> <p>The film is chock full of hit after hit thanks to the incredible songwriting of Rodgers and Hammerstein, along with the help of Irwin Kostal’s screen arrangements. Give it a watch and you’ll likely be humming the tunes for days to come.</p> <p><strong>The Wizard of Oz (1939)</strong></p> <p>A lion, a scarecrow, a tin man and a girl from Kansas walk into Oz. This Technicolor wonder needs no introduction; from Dorothy’s dazzling red shoes to the terrifying flying monkeys and everything in between, it’s an established classic that’s ascended into a league of its own.</p> <p>While songs like “Over the Rainbow,” “We’re Off to See the Wizard,” and “Ding-Dong! The Witch Is Dead” have edged their way into the cultural zeitgeist – even for those unfamiliar with the source material – composer Herbert Stothart’s score helps flesh out L. Frank Baum’s fantastical world. It’s a beautifully moving and unabashedly classic Hollywood score.</p> <p><strong>West Side Story (1961)</strong></p> <p>Electrifying choreography, glorious set design and music that’s stood the test of time – Shakespeare, eat your heart out. This loose adaptation of <em>Romeo and Juliet</em> brings the Bard’s classic tragedy to 1950s New York City, freshly updated with prescient social commentary and enchanting work from Saul Chaplin, Johnny Green, Sid Ramin and Irwin Kostal.</p> <p>Despite deserved criticism for its flagrant use of Brown-face, <em>West Side Story</em> has remained a landmark entry in the musical film canon, and even inspired a remake that’s nominated for seven Oscars this year.</p> <p><strong>The Last Emperor (1987)</strong></p> <p>What happens when you combine the talents of a Japanese electronic-music pioneer, a celebrated Chinese composer and one of the most influential musicians to come out of New York City’s new wave scene? A score worthy of accompanying Bernardo Bertolucci’s sprawling epic!</p> <p>The film follows the life of China’s last emperor, Puyi, from his coronation at the age of two through to the cultural and political upheaval of China in the 20th century. Ranging from grand and bombastic to soft and serene, this Best Original Score is an incredibly moving component of an already-impressive film.</p> <p><strong>The Little Mermaid (1989)</strong></p> <p>Back in the ’80s, Disney was a far cry from the entertainment powerhouse of the present. Coming off of one of their biggest box office failures with 1985’s <em>The Black Cauldron</em>, the company needed a hit. Corporate restructuring eventually led the team to two prominent members of the Broadway music scene: Alan Menken and Howard Ashman – both of whom had made a name for themselves with <em>The Little Shop of Horrors</em>.</p> <p>Despite being his first foray into film, Menken helped usher in the Disney renaissance of the ’90s, pumping out a score filled to the brim with magic and wonder – thanks in part to infectious lyrics by Ashman.</p> <p><strong>Midnight Express (1978)</strong></p> <p>The orchestral score goes hand in hand with the Oscars, but every now and then something a little more experimental breaks through. Case in point: Italian electronic-music legend Giorgio Moroder’s synthesizer-heavy score for the 1978 prison-drama, <em>Midnight Express</em>.</p> <p>Moroder’s work with artists like Donna Summer helped pioneer an iconic sound of the late ’70s and ’80s, filled with grooving synth hooks and infectious beats. Look no further than the track “Chase” for a taste of Moroder’s magic; the frenetic melody puts you right in the middle of <em>Midnight Express</em>’s most nail-biting scene. While other artists at the time had dabbled with electronic film scores – like fellow Italian group Goblin and their work with horror legend Dario Argento – few achieved Midnight Express’s critical acclaim.</p> <p><strong>Purple Rain (1984)</strong></p> <p>In 1984, the world found out what it sounds like when doves cry. A landmark entry in the musician-turned-actor film canon, audiences delighted in seeing the mononymous superstar in his first acting role.</p> <p>Not only did the film lead to one of Prince’s most iconic – and unabashedly purple – outfits, it would also go on to be his best-selling album – and forever shape his legacy. With hits like “Let’s Go Crazy,” “When Doves Cry” and the titular “Purple Rain,” it may not be the typical Best Original Score recipient, but it’s certainly well deserved.</p> <p><strong>The Lord of the Rings: The Fellowship of the Ring (2001)</strong></p> <p>Adapting one of the most celebrated fantasy series in the history of literature was a tall order for director Peter Jackson and his creative team. While it had been done in the past with varied success, Jackson’s efforts led to one of the most successful film trilogies of all time.</p> <p>A large part of that success was due to the masterful work of Canadian composer Howard Shore. At times quaint and idyllic, grandiose and menacing, Shore’s score effortlessly provided a sonic backdrop for Middle Earth and all its inhabitants. Shore would also go on to win the same award two years later for his work on <em>The Lord of the Rings: The Return of the King</em> (2003).</p> <p><strong>The Social Network (2010)</strong></p> <p>If you went back to the ’90s and told moody teens that the guy from Nine Inch Nails would turn out to be one of the most exciting composers in Hollywood, they’d never believe you. Not only did <em>The Social Network</em>’s score mark an exciting development in Trent Reznor and Atticus Ross’s careers – the two having previously collaborated on a number of projects – the electronically driven tracks also helped carry the torch from Giorgio Moroder.</p> <p>This Best Original Score perfectly transplanted the sensibilities of Nine Inch Nails into a work that mirrored the story of Facebook’s contentious rise, and also gave a taste of the duo’s future success in Hollywood.</p> <p><strong>Star Wars (1977)</strong></p> <p>Ten words on a black background about a galaxy far, far away, followed by a brief pause. And suddenly, trumpets blaring triumphantly alongside two words in big yellow letters: Star Wars. It’s one of the most memorable intros in movie history, and one that still resonates with fans around the world.</p> <p>Taking inspiration from composers like Gustav Holst and his “The Planets” suite, alongside the swashbuckling scores of films like <em>The Adventures of Robin Hood </em>(1938), John Williams helped usher in a new era reminiscent of the golden age of Hollywood. These days, Star Wars is a cultural institution, and there’s no doubt that’s partly due to the unforgettable score.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article was originally published on <a href="https://www.readersdigest.com.au/true-stories-lifestyle/entertainment/10-best-original-score-winners-that-are-worth-watching-for-the-soundtrack-alone?pages=1" target="_blank" rel="noopener">Reader's Digest</a>. </em></p>

Music

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It runs in the family! Pink’s 7-year-old daughter Willow can seriously sing

<p>A newly-released YouTube video gives a revealing glimpse into how the daughter of music superstar Pink has inherited her mum’s impressive vocal talents.</p> <p>Recording her track <em>A Million Dreams</em> for <em>The Greatest Showman – Reimagined</em>, an album of covers from the hugely successful Hugh Jackman-starring movie musical, Pink and her 7-year-old daughter Willow Sage Hart engage in playful banter between takes.</p> <p><iframe width="560" height="315" src="https://www.youtube.com/embed/V1weVGUmNTA" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></p> <p>“I think you’re fun,” the 39-year-old tells her daughter, who replies, “Why?”</p> <p>“Because you’re fun, I’m glad I had you.”</p> <p>Willow is also a guest artist on the album, and fittingly, sings <em>A Million Dreams (Reprise)</em>. And boy can she sing! </p> <p>Kneeling beside her daughter, Pink supportively mouths the words to the popular song, as Willow belts out the tune. The pair also sing together as part of the recording.</p> <p>During the footage, the singer and mum of two, who gives a typically powerful performance on her version of the song, told <em>The Greatest Showman </em>director Michael Gracey of her gratitude to him for making the film.</p> <p>“I grew up watching Annie,” Pink explained to Gracey. “To have her [Willow] finally have something like this …You made our favourite movie ever.”</p> <p>On Twitter, users wrote of how moving they found the mother-daughter performance.</p> <p>“I watched this early this morning when it first aired and I watched it again just now and choked up with happy tears each time,” said one.</p> <p>“Willow has a beautiful voice, Pink’s joy in working w/her daughter &amp; the song itself are a great way to begin &amp; end the day!”</p> <p>“Honestly the most heartwarming cutest thing I’ve seen ever!” said another.</p> <p>“The bond you both have is amazing and priceless, the best of friends. It’s so amazing to see such a connection between a mother and a daughter! You rock @pink”</p> <p>The album <em>The Greatest Showman – Reimagined</em> will be released on November 16.</p>

Music

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Celine Dion releases new song for “Beauty and the Beast” soundtrack

<p>Ever since she recorded “My Heart Will Go On” for 1997’s blockbuster romance <em>Titanic</em>, Celine Dion has certainly asserted herself as the Queen of heart-rending film songs. Now, she’s back with yet another epic original ballad, titled, “How Does a Moment Last Forever”.</p> <p><iframe width="560" height="315" src="https://www.youtube.com/embed/WnLsaCLdoMQ" frameborder="0" allowfullscreen=""></iframe></p> <p>The new song was recorded for the upcoming live-action <em>Beauty and the Beast</em> remake, and it’s not the first time the legendary singer has performed a track from the Disney favourite, having performed a stunning rendition of “Tale as Old as Time” for the original animated feature.</p> <p>In the film, Emma Watson (starring as Belle), will perform part of the song, which is also set to play over the movie’s final credits.</p> <p>Take a listen and tell us in the comments below, what do you think of the song?</p> <p><strong>Related links:</strong></p> <p><a href="/entertainment/music/2017/03/elton-john-to-write-the-devil-wears-prada-musical/"><span style="text-decoration: underline;"><em><strong>Elton John to write The Devil Wears Prada musical</strong></em></span></a></p> <p><a href="/entertainment/music/2016/12/7-facts-about-the-musical-cats/"><span style="text-decoration: underline;"><em><strong>7 things you didn’t know about the musical Cats</strong></em></span></a></p> <p><a href="/entertainment/music/2016/11/songs-to-help-you-get-up-in-the-morning/"><span style="text-decoration: underline;"><em><strong>Researchers say these songs will help you get up in the morning</strong></em></span></a></p>

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