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Don’t look a GIF horse in the mouth: Short, shareable animations have been delighting humans for centuries

<p>They are a popular feature of social media and text messaging in 2022, but many people are surprised to discover short sharable animations or videos, like GIFs have been around in digital format for 35 years, but in analogue for nearly two centuries.</p> <p>Today many have become internet memes, added for emphasis, and mostly played on continuous loop.</p> <p><strong>GIFs (short for Graphics Interchange Format)</strong></p> <p>Steve Wilhite, a computer scientist working at CompuServe is <a href="https://www.smithsonianmag.com/history/brief-history-gif-early-internet-innovation-ubiquitous-relic-180963543/" target="_blank" rel="noreferrer noopener">acknowledged as the creator</a> of the Graphics Interchange Format, or GIF in 1987.</p> <p>A GIF is a small image file that can support short animations or videos. GIFs work by stringing together several frames or images into a single file, which plays like a short clip.</p> <p>Compressed they are small file sizes; GIFs are easily shared on email and social media.  </p> <p>While most can share in the delight of a well-chosen GIF, there is a long-running heated disagreement over how to pronounce the acronym, tracked <a href="https://time.com/5791028/how-to-pronounce-gif/" target="_blank" rel="noreferrer noopener">by Time</a> (this COSMOS journalist had been pronouncing GIF with a hard ‘g’, while Wilhite apparently preferred the softer version, like ‘JIF’). </p> <p>But long before the GIF there were various forms of short sharable animation made in analogue. Here we flick through a few.</p> <figure class="wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy"> <div class="wp-block-embed__wrapper"> <div class="entry-content-asset"> <div class="embed-wrapper"> <div class="inner"><img src="https://oversixtydev.blob.core.windows.net/media/2022/08/giphy1.gif" alt="" width="500" height="337" /></div> </div> </div> </div><figcaption>Ghost GIF / Credit: Matthias Brown</figcaption></figure> <p><strong>Thaumatropes (from the Greek for ‘wonder turner’)</strong></p> <p>Dating back as early as 1827, a thaumatrope is a two-sided disc which creates a simple animation when spun.</p> <p>The device is a disc with different but related pictures on each side and strings attached at opposite ends. When those strings are wound up tightly, and then released, the disc spins creating a simple animation. </p> <p>While the idea was described and popularised by John Ayrton Paris, the inventor of this wonder turner is not known. </p> <p><strong>Phenakistoscopes (from the Greek for ‘deceitful viewer’)</strong></p> <div class="newsletter-box"> <div id="wpcf7-f6-p202287-o1" class="wpcf7" dir="ltr" lang="en-US" role="form"> <form class="wpcf7-form mailchimp-ext-0.5.62 spai-bg-prepared init" action="/technology/computing/dont-look-a-gif-horse-in-the-mouth/#wpcf7-f6-p202287-o1" method="post" novalidate="novalidate" data-status="init"> <p style="display: none !important;"><span class="wpcf7-form-control-wrap referer-page"><input class="wpcf7-form-control wpcf7-text referer-page" name="referer-page" type="hidden" value="https://cosmosmagazine.com/technology/" data-value="https://cosmosmagazine.com/technology/" aria-invalid="false" /></span></p> <p><!-- Chimpmail extension by Renzo Johnson --></form> </div> </div> <p>In 1832 an analogue form of the modern GIF was made by spinning a circular card on its centre. </p> <p>In that year, two scientists Joseph Plateau from Belgium and Simon von Stampfer from Austria independently created looping animations called phenakistoscopes.</p> <p>The phenakistoscope creates the illusion of moving images by slicing the circle into segments and placing a sequential image at slightly shifting locations within each slice, using vector graphics. Each slice of the circle acts like a frame in an animation. Between each slice is a black radial slit.</p> <p>When the circle is spun on its centre, and its reflection viewed using a mirror, the effect creates the illusion of smoothly moving images like a short, repeating video. </p> <p><strong>Zoetropes (from the Greek for ‘life turn’)</strong></p> <p>Two years later, mathematician William Horner <a href="https://collections.museumsvictoria.com.au/articles/2908" target="_blank" rel="noreferrer noopener">created the zoetrope</a>, an idea based on the phenakistoscope but able to be viewed by more than one person at a time.</p> <p>A larger cylinder like a drum has slits cut into the sides for viewing. Strips of sequential images spin inside the cylinder so that the viewer sees one after the other.</p> <p>The technology was popularised by American business magnate, game pioneer and publisher, Milton Bradley in 1866 who sold zoetropes as a toy with replaceable picture strips.</p> <p>Several animation studios have built three-dimensional versions of the zoetrope using sequentially posed figurines instead of pictures. Visitors to the Australian Centre for the Moving Image (ACMI) in Melbourne can experience a <a href="https://www.acmi.net.au/stories-and-ideas/acmis-cuphead-zoetrope-cool/" target="_blank" rel="noreferrer noopener">3D zoetrope</a> of video game character <em>Cuphead</em>. Meanwhile visitors to the <a href="https://www.ghibli-museum.jp/en/" target="_blank" rel="noreferrer noopener">Ghibli Museum</a> in Tokyo, can see a zoetrope of skipping and running totoros built using figurines from the Studio Ghibli movie <em>My Neighbour Totoro.</em></p> <p><strong>Find out more about phenakistoscopes and GIFs on the 2022 SCINEMA International Science Film Festival</strong></p> <p>For more on the history and science of the phenakistoscope (and instructions on how to make one) watch the 2022 SCINEMA International Science Film festival entry, <em>Animated GIFS: Celebrating Scientific Genius</em>, by <a href="https://scinema.org.au/register" target="_blank" rel="noreferrer noopener">registering</a> to view it for free on the SCINEMA website. </p> <p>Follow the prompts on the email you receive and you’ll find <em>Animated GIFS: Celebrating Scientific Genius</em> in the Animation / Experimental playlist. You can watch all the films until August 31 2022 when the festival ends. </p> <figure class="wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy"> <div class="wp-block-embed__wrapper"> <div class="entry-content-asset"> <div class="embed-wrapper"> <div class="inner"><img src="https://oversixtydev.blob.core.windows.net/media/2022/08/giphy-1.gif" alt="" width="480" height="480" /></div> </div> </div> </div><figcaption>GIF based on a phenakistoscope / Credit: Sanni Lahtinen on GIPHY</figcaption></figure> <p><!-- Start of tracking content syndication. Please do not remove this section as it allows us to keep track of republished articles --></p> <p><img id="cosmos-post-tracker" style="opacity: 0; height: 1px!important; width: 1px!important; border: 0!important; position: absolute!important; z-index: -1!important;" src="https://syndication.cosmosmagazine.com/?id=202287&title=Don%26%238217%3Bt+look+a+GIF+horse+in+the+mouth%3A+short%2C+shareable+animations+have+been+delighting+humans+for+centuries" width="1" height="1" /></p> <p><!-- End of tracking content syndication --></p> <div id="contributors"> <p><em><a href="https://cosmosmagazine.com/technology/computing/dont-look-a-gif-horse-in-the-mouth/" target="_blank" rel="noopener">This article</a> was originally published on <a href="https://cosmosmagazine.com" target="_blank" rel="noopener">Cosmos Magazine</a> and was written by <a href="https://cosmosmagazine.com/contributor/petra-stock" target="_blank" rel="noopener">Petra Stock</a>. Petra Stock has a degree in environmental engineering and a Masters in Journalism from University of Melbourne. She has previously worked as a climate and energy analyst.</em></p> <p><em>Image: Getty Images</em></p> </div>

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Vale Stephen Wilhite, the creator of the GIF

<p dir="ltr">Stephen Wilhite, the man who invented the wildly popular GIF, has died aged 74.</p> <p dir="ltr">His wife, Kathleen, broke the news that he died of Covid on March 14.</p> <p dir="ltr">Wilhite created the Graphics Interchange Format (GIF) - an image format with a short, looping video - while working at CompuServe in 1987.</p> <p dir="ltr">“He invented the GIF all by himself - he actually did that at home and brought it into work after he perfected it,” Kathleen told <em><a href="https://www.theverge.com/2022/3/23/22992066/stephen-wilhite-gif-creator-dies" target="_blank" rel="noopener">Verge</a></em>.</p> <p dir="ltr">“He would figure out everything privately in his head and then go to town programming it on the computer.”</p> <p dir="ltr">He was later recognised for his work in 2013 when he was awarded a Webby lifetime achievement.</p> <p><span id="docs-internal-guid-a5373d36-7fff-91ae-017d-d7e2872911b0"></span></p> <p dir="ltr">“I saw the format I wanted in my head and then I started programming,” he told The New York Times that same year, adding that the first image he created was of an airplane.</p> <p dir="ltr"><img src="https://oversixtydev.blob.core.windows.net/media/2022/04/01-06-17Avion.gif" alt="" width="400" height="149" /></p> <p dir="ltr"><em>The first GIF created was of an airplane that seemed to move through clouds. Image: <a href="https://thefanatic.net/this-was-the-first-ever-gif/" target="_blank" rel="noopener">TheFanatic.net</a></em></p> <p dir="ltr">The inventor and programmer also ended the debate on how to pronounce the name of his creation once and for all, saying it used a soft ‘g’ sound, like Jif peanut butter.</p> <p dir="ltr">“Those using the hard ‘g’, as in ‘got’ or ‘given’ are wrong,” he said. “End of story.”</p> <p dir="ltr">Kathleen said there was more to her husband than his invention of the GIF, and his love of trains led to him having a room dedicated to them in the basement of their home with “enormous train tracks”.</p> <p dir="ltr">Even after he retired in 2001, she said “he never stopped programming”.</p> <p dir="ltr">According to his <a href="https://www.megiefuneralhome.com/obituaries/Stephen-E.-Wilhite?obId=24311617" target="_blank" rel="noopener">obituary page</a>, he had 11 grandchildren and 3 great-grandchildren and “remained a very humble, kind and good man” even with all his accomplishments.</p> <p dir="ltr"><strong>An unknown icon in internet culture</strong></p> <p dir="ltr">Though Wilhite's name might be unfamiliar to many, his creation certainly isn’t. From an origin as a method of distributing high quality graphics in colour when internet speeds were at a snail’s pace, the GIF has become an useful tool used to communicate in digital spaces.</p> <p dir="ltr"><span id="docs-internal-guid-35eb45d2-7fff-ff93-c0f8-c33ac4146eb0"></span></p> <p dir="ltr">In linguist Gretchen McCulloch’s book, <em><a href="https://gretchenmcculloch.com/book/" target="_blank" rel="noopener">Because Internet</a></em>, she describes how GIF’s are used most frequently now as depictions of people, animals or cartoon characters doing a certain action to represent your own body.</p> <p><img src="https://oversixtydev.blob.core.windows.net/media/2022/04/safe_image-1.gif" alt="" width="640" height="572" /></p> <p dir="ltr"><em>Modern-day GIFs are often used to represent us laughing, crying, or gesturing in real life, just like this one in response to one of our memes. Image: Facebook</em></p> <p dir="ltr">Whether that’s commenting on a funny image with a GIF of an animal that’s beside itself in invisible laughter or sharing birthday messages with GIFs of cakes covered in flickering candles, most of us can recall a time we relied on these instead of writing or speaking.</p> <p dir="ltr">She also describes their use as emblems, a linguistic term for nameable gestures like the middle finger, jazz hands, eye rolling, winking, and dropping an invisible microphone, as well as a way to show that we’re actively listening to someone.</p> <p dir="ltr">Social media platforms have even caught onto how we use GIFs to communicate.</p> <p dir="ltr">“When you go to insert a GIF on Twitter, the built-in categories of GIF you’re offered are nameable, stylised gestures… such as applause, eww, eye roll, facepalm, fistbump, goodbye, happy dance hearts, high five (and others),” McCulloch writes.</p> <p><span id="docs-internal-guid-b5dedcec-7fff-2d78-d4df-fe30ad8fae1b"></span></p> <p dir="ltr">“Certain GIFs are so emblematic that they can be invoked by name, without an image file … when you want to convey your excitement in observing other people’s drama, you can send a GIF of Michael Jackson eating popcorn in a darkened movie theatre, eyes avidly glued to the screen, but you can also simply say #popcorngif or *popcorn.gif*.”</p> <p dir="ltr"><img src="https://oversixtydev.blob.core.windows.net/media/2022/04/giphy.gif" alt="" width="420" height="315" /></p> <p dir="ltr"><em>The MJ GIF in question. Image: Giphy.com</em></p> <p dir="ltr">With that in mind, Wilhite’s 35-year-old creation will stay popular as long as we continue to interact with others online in a legacy that many aren’t afforded. </p> <p dir="ltr">Yet Wilhite was more than his creation, and it’s important that we remember his name just as easily as we remember our go-to GIFs.</p> <p dir="ltr"><span id="docs-internal-guid-fe4257ee-7fff-52b3-15fe-147ff01552f8"></span></p> <p dir="ltr"><em>Image: Getty Images</em></p>

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