Australia’s most iconic spread has revealed a new product aimed at kids and hesitant first-timers, but some are not happy with the change.
Bega Group, the company behind the Vegemite spread, has launched Vegemite Kids, a less intense version of the spread with less salt, a smoother texture, lighter colour and added vitamins B6 and B12.
The new product, which launched today, has received mixed reviews according to Sunrise, with viewers sharing their thoughts through the program’s text line.
“How are we supposed to raise resilient kids if they’re raised on weak Vegemite?” one person wrote, saying that parents should just use less of the original spread and more butter to balance out the flavours.
“Leave Vegemite alone. Go hard or go home,” another person added, while one person even suggested it would be “un-Australian to change it”.
“Harden up, I say,” they added.
One person simply said: “If it ain’t broke, don’t fix it.”
Sunrise hosts were also divided, with Edwina Bartholomew agreeing that the move was “outrageous” and “un-Australian”, while Nat Barr was more open to the idea, as it would help introduce the spread to more people.
Image: Paskaran.T / Shutterstock.com
