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Run don't walk! Woolworths launches brand new collectables range

Woolworths has launched a new promotional campaign aimed at getting Aussie families to grow their own food.

The Woolworths Discovery Garden came after the supermarket’s Ooshies plastic collectables series sparked widespread backlash over environmental concerns.

Starting today, shoppers will be able to collect a seedling kit for every $30 spent in-store or online. Among the 24 varieties of fruits, veggies and herbs on offer are beetroots, tomatoes, basil, coriander, pansies and bok choi.

The supermarket is also rewarding customers who spend at least $15 of their $30 purchase on fresh produce with an additional bag of seeds.

According to research by agency T-garage, more than 40 per cent of Australians did not grow their own herbs and veggies – but of these, 70 per cent said they would be interested.

Sarah De La Mare, Woolworths Fresh Food Kids Programs Manager said the program will help “encourage meaningful discussions” about food and fresh produce among Aussies of all ages.

“Learning about fresh food, where it comes from, how it grows, how long it takes to grow, whether it’s easy or challenging are all questions that will encourage meaningful discussions at home, at school and even at work,” she said.

“After planning this program for the past year, we cannot wait for our customers gardens to flourish across Australia.”

Dr Shane Norrish, CEO of environmental non-profit Landcare said the campaign will help children develop a better understanding of where their food comes from.

“A program like the Woolworths Discovery Garden enables children of all ages to learn about biodiversity and how to grow their own food.”

Woolworths and Coles had become the subject of environmental campaigns and petitions, which called for the supermarket to ban plastic toys for their promotions.

“With a total disregard for the delicate balance of our ecosystems, Woolworths has manufactured an ungodly number of cheap plastic toys in a bid to get you to spend more of your money in their stores,” the Future Landfill campaign stated on its website.

Scroll through the gallery above to see Woolworths' new collectables.