Money & Banking
Survey results are in: The best appliance store in Australia revealed
Shopping for a new fridge, washing machine or oven can be a lot of pressure. The high price points and the vital role these white goods play in our daily life make it important for us to get it right.
To lift some burden off the shopping experience, CHOICE polled more than 6,000 customers to find the best places to purchase appliances in Australia.
Betta Home Living came out as the number one electronics store in Australia, as the Appliance Retailer Satisfaction Survey revealed.
Betta emerged as the best-rated physical appliance store, with many praising its customer service, delivery and after-sales service.
“CHOICE members commented that staff in Betta stores were very helpful and knowledgeable,” said Matt Steen, Director of Reviews and Testing at CHOICE. “If there were any problems with products purchased, they were quickly resolved.”
Meanwhile, Target ranked the lowest in overall customer satisfaction with poor scores in delivery and the range of products and brands.
“Target was consistently called out for the fact that it was often difficult to access customer service in their stores,” said Steen.
Appliances Online topped the list as the best appliance online shop, beating other major retailers such as Bing Lee, Myer and Officeworks.
Steen said Appliances Online received the highest rating in all categories, including value for money, range of products, website ease of use, payment options and delivery.
“We’ve had plenty of good feedback for Appliances Online anecdotally over the last few years,” said Steen.
Harvey Norman came in last, with Steen noting the company’s “endless” problems.
“Delivery time, expense, installation, and problems with breakages in delivery were all issues brought up … in our survey.”
Steen said despite the considerable growth of online shopping, 80 per cent of consumers are still purchasing appliances in bricks and mortar stores.
“As much as we hear about the online shopping experience taking over, it's a slow growth, though fast compared to bricks and mortar shopping growth.”
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