Wed, 15 May, 2019
Good news for shoppers: Coles launches supersized products to beat Costco
Coles has decided to super-size its products in order to rival bulk-buying giant Costco.
Costco allows customers who hold a membership to the store to buy items in bulk at massively discounted rates.
Coles, in response, has decided to offer bulk-sized products as well.
The new offerings will allow customers to save up to 60 per cent on some products, including Panko breadcrumbs.
More than 25 popular Coles products will be offered in value-sized packs from baking products and special treats to a 5kg bag of Barilla pasta, which will cost you $14.
— A Current Affair (@ACurrentAffair9) 14 May 2019
The larger product range will be in stores nationwide from today, but Coles CEO Greg Davis has a warning for customers.
Stocks may vary from store to store, so customers should shop early to avoid disappointment.
“We know our customers look for value when stocking up on pantry staples and offering some of our popular products in bulk is one way we are helping our customers save time and manage the family budget,” Mr Davis said to news.com.au.
A regular sized Nutri-Grain next to the bulk serving offered by Coles
“A great example is the Barilla 5kg bag of spaghetti, which is enough to make 40 main course-sized bowls of pasta and last the average family for a couple of months, or even feed the whole extended family at a celebration.”
Coles senior communications manager Martine Alpins said customers would see savings of more than 60 per cent if they bought bulk items in some cases on A Current Affair.
"Over winter our customers love to stock up on staples," she said.
"Things that you don't want to have to keep buying at the supermarket. You can buy once and have it there ready to go for your family.”
Some of the bulk offerings include:
- Barilla pasta, usually $1.95 for 500g, available in a 5kg bag for $14 (savings 28 per cent)
- Panko Breadcrumbs, usually $2.70 for 200g, available in a 1kg box for $5 (saving 63 per cent)
- San Remo Cous Cous, usually $2.80 for 500g, available in a 2kg pack for $6 (saving 46 per cent)
- Kewpie Mayonnaise, usually $4.90 for 300g, available in a 1kg bottle for $9 (saving 49 per cent)