Money & Banking
Coles launches high-quality collectables for adults as part of their new range
The criticism of the overuse of plastic collectables has been heard by both Coles and Woolworths, with Woolworths releasing the Discovery Garden for children.
However, the new unveiling from Coles will be a winner for their older customers.
Customers are now able to earn credit towards wine glasses or champagne flutes when spending $20 or more in Coles supermarkets, Liquorland and First Choice stores.
Each $20 equals one credit and once a customer has reached 25 credits, the equivalent of $500, they can redeem a box of two Spiegelau glasses.
“We believe it’s going to be very popular with customers, like all the other collectables schemes ranging from plastic storage containers to Stikeez to Little Shop,” Mr Cain told the Australian Financial Review.
Coles launched the glasses as part of their 2019 Christmas range which specifically caters those customers who have trouble pulling together the highly-anticipated festive lunch.
“Our mission is to help all Australians to have healthier, happier lives,” Coles chief marketing officer Lisa Ronson told news.com.au.
“So everything we do on a day-to-day basis is to ladder up to that purpose, to inspire our customers with the best food and drink solutions to make their lives easier. There’s no greater time that we try to do that than at Christmas.”
One dessert Ronson is particularly excited about is the $15 Coles Finest Chocolate Melting Pudding, which is a different take on the Christmas pudding.
The dessert is a chocolate sponge pudding that starts off initially as a pretty tempered chocolate dome with a gold finish. Once everyone has gathered at the lunch table, warm caramel is poured over the top and melts to reveal the delicious chocolate pudding.
“Coles Finest Chocolate Melting Pudding is exclusive to Coles and is a bit of theatre at the table,” Ms Ronson said.
“Christmas is such a wonderful time of year for most Australians, but it’s also a stressful time and because we are so customer obsessed and put the customer at the centre of everything we do, we really want to make this Christmas a delicious one with some great Coles products,” Ms Ronson added.
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