Tue, 7 Aug, 2018
Sunrise vs Today: Breakfast TV ratings are in
Channel Seven’s Sunrise has once against won the breakfast show ratings war, with its Channel Nine rival Today show suffering its worst ratings in four years.
After a year of drama that saw popular host Lisa Wilkinson depart, and the Ubergate scandal where Karl and Peter Stefanovic slammed their colleagues, Today’s Karl and Georgie Gardner have struggled to compete against Sunrise’s David Koch and Samantha Armytage.
Sunrise can already claim to be the No. 1 Aussie breakfast show for 2018, The Daily Telegraph report.
Sunrise has won 22 of 23 weeks across the five metro city audiences. Today has failed to pull a bigger audience in any week.
A media insider told the publication that Nine bosses would not be impressed with the numbers, but they had expected as much.
“Bosses would be well aware that this was a hard sell. It was widely known that Karl and Georgie were not close and then when the Uber story came out it went worse,” the media insider said.
“It would be disappointing to be beaten so consistently but probably not totally surprising.”
A spokesman for Channel 7 said they were pleased with the numbers.
“This is the strongest performance for Sunrise in four years,” the spokesman said.
“But no crowing from us just yet. We remain focused on the next half of the year.”