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Nike blasted for "fiery" Australian Open promo

<p>As the country faces extensive damage and a climbing death toll from the long-running bushfire crisis, Nike has received a brutal lashing over an ad for its new<span> </span><em>Australian Open</em><span> </span>apparel.</p> <p>The major fashion brand has been forced to change the wording of an article detailing its new tennis collection, which said: “Melbourne also tracks the hottest temperatures of any of tennis’ four majors.</p> <p>“Averaging more than 100 degrees (37 degrees Celsius), the heat challenges players and, in turn, NikeCourt’s apparel designers to outduel the fiery conditions.”</p> <p>Tennis writer for the<em><span> </span>New York Times</em><span> </span>Ben Rothenberg quickly called out Nike’s poor choice of verbiage on Twitter.</p> <p>“Juuuust a bit tone deaf here, Nike,” he said alongside a screenshot of the article.</p> <blockquote class="twitter-tweet"> <p dir="ltr">Juuuust a bit tone deaf here, Nike. <a href="https://t.co/2wHl52PbP9">pic.twitter.com/2wHl52PbP9</a></p> — Ben Rothenberg (@BenRothenberg) <a href="https://twitter.com/BenRothenberg/status/1213225461066584064?ref_src=twsrc%5Etfw">January 3, 2020</a></blockquote> <p>A number of disgruntled users commented on the article’s wording, labelling the gaffe “appalling” and “inappropriate”.</p> <blockquote class="twitter-tweet"> <p dir="ltr">Dear <a href="https://twitter.com/Nike?ref_src=twsrc%5Etfw">@Nike</a> how much are you donating to bushfire relief? Double it after this awful bit of copywriting. <a href="https://t.co/SKbPgcflpE">https://t.co/SKbPgcflpE</a></p> — NoughtyTea (@WTAInsideher) <a href="https://twitter.com/WTAInsideher/status/1213236821133611009?ref_src=twsrc%5Etfw">January 3, 2020</a></blockquote> <blockquote class="twitter-tweet"> <p dir="ltr">Tone deaf to the point of disrespectful.</p> — AllAboutTennisBlog (@TennisBlogger1) <a href="https://twitter.com/TennisBlogger1/status/1213225938311401473?ref_src=twsrc%5Etfw">January 3, 2020</a></blockquote> <blockquote class="twitter-tweet"> <p dir="ltr">.<a href="https://twitter.com/Nike?ref_src=twsrc%5Etfw">@Nike</a> should probably rethink the copy on this given the current situation. <a href="https://t.co/P7TKOlzyps">https://t.co/P7TKOlzyps</a></p> — Greg Rohan (@gregsta82) <a href="https://twitter.com/gregsta82/status/1213257339748278273?ref_src=twsrc%5Etfw">January 4, 2020</a></blockquote> <p>Nike later changed the phrasing on their website.</p> <p>“This garment is informed by Atlas body-mapping to identify the areas that tend to overheat (notably under the bra and at the neckline) and is pieced together to maximise breathability in those spaces,” the new write-off said.</p> <p>In lieu of the oversight by the major fashion brand, tennis celebrities all over the world have made pledges to donate to charities working with those affected by the Australian bushfires.</p> <p>Ash Barty saw the early signs of devastation when flying home across Australia following the<span> </span><em>Fed Cup<span> </span></em>final.</p> <p>Last November, she found a nearby animal shelter and donated money as at that time, animals were the main causalities of the deadly flames.</p> <p>As Australia now is suffering its worst wildfire season in recorded history with a death toll of 24, Barty is joining the fundraising for a wider relied effort by donating any prize money she wins at the<span> </span><em>Brisbane International</em>, to the<span> </span><em>Australian Red Cross.</em></p> <p>The winner of the tournament will earn more than $360,000 and begins on Monday.</p> <p>“It's been really terrible, it really has. For me this started two or three months ago,” Barty said of the damage caused.</p> <p>“We have to remember, this has been going on for a long time across our whole country. The first I saw of it was actually flying home ... to the east coast and we could see some of the smoke and some of the fires.</p> <p>“Obviously the worst of it is still out there at the moment. Now it's not just the wildlife, it's also affected Australians with their lives and their homes."</p> <p>Nick Kyrgios revealed he would donate $200 for every ace he hits throughout summer.</p> <blockquote class="twitter-tweet"> <p dir="ltr">I’m kicking off the support for those affected by the fires. I’ll be donating $200 per ace that I hit across all the events I play this summer. <a href="https://twitter.com/hashtag/MoreToCome?src=hash&amp;ref_src=twsrc%5Etfw">#MoreToCome</a> <a href="https://twitter.com/hashtag/StayTuned?src=hash&amp;ref_src=twsrc%5Etfw">#StayTuned</a></p> — Nicholas Kyrgios (@NickKyrgios) <a href="https://twitter.com/NickKyrgios/status/1212677231270645762?ref_src=twsrc%5Etfw">January 2, 2020</a></blockquote> <p>20-year-old Australian-Spanish Alex de Minaur also pledged a further $250.</p> <blockquote class="twitter-tweet"> <p dir="ltr">I like this I will go $250 per ace, just because I don’t think I’ll be hitting as many aces as you mate. 😂😂😂 <a href="https://twitter.com/hashtag/dropthehammer?src=hash&amp;ref_src=twsrc%5Etfw">#dropthehammer</a> <a href="https://t.co/SxMPs3XQud">https://t.co/SxMPs3XQud</a></p> — alex de minaur (@alexdeminaur) <a href="https://twitter.com/alexdeminaur/status/1212686230296547328?ref_src=twsrc%5Etfw">January 2, 2020</a></blockquote> <blockquote class="twitter-tweet"> <p dir="ltr">I will be donating $100 for every Ace I hit during the Australian Open Swing + every Ace <a href="https://twitter.com/ashbarty?ref_src=twsrc%5Etfw">@ashbarty</a> and I hit as a team in doubles at the <a href="https://twitter.com/AustralianOpen?ref_src=twsrc%5Etfw">@AustralianOpen</a>, to help support those affected by the wildfires in Australia. I love you Australia 🇦🇺❤️ <a href="https://twitter.com/hashtag/everylittlehelps?src=hash&amp;ref_src=twsrc%5Etfw">#everylittlehelps</a> <a href="https://t.co/6fIu0nyinA">pic.twitter.com/6fIu0nyinA</a></p> — Jule Goerges✌️🇩🇪 (@juliagoerges) <a href="https://twitter.com/juliagoerges/status/1213588854747357191?ref_src=twsrc%5Etfw">January 4, 2020</a></blockquote> <blockquote class="twitter-tweet"> <p dir="ltr">Well guys, you know I love Australia, but you also know I don't hit too many aces 😜<br /><br />Sooo I want to help and my pledge is this... every time I give <a href="https://twitter.com/darren_cahill?ref_src=twsrc%5Etfw">@darren_cahill</a> a hard time in my box during all my matches in Aus, I will donate $200.<br /><br />This way I will raise a lot more money ❤️🇦🇺</p> — Simona Halep (@Simona_Halep) <a href="https://twitter.com/Simona_Halep/status/1213659339107504133?ref_src=twsrc%5Etfw">January 5, 2020</a></blockquote>

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Roger Federer's surprising decision

<p>Roger Federer has reportedly ditched sponsor Nike after 24-years to sign a $39 million per-year decade-long deal with Japanese brand Uniqlo.</p> <p>The Swiss champion has sported Nike clothing for his entire tennis career and the American company even owns his legendary “RF” logo.</p> <p>According to reports by the Swiss press, the 36-year-old has already signed a deal with the Japanese company, which would boost his annual income by almost 30 per cent.</p> <p>Uniqlo sponsored Novak Djokovic until 2017 and they currently work with Japanese tennis star Kei Nishikori.</p> <p>Federer signed his first contract with Nike in 1994. His most recent 10-year sponsorship agreement with Nike — which expired in March this year — is the wealthiest in the sport’s history, worth more than $158 million.</p> <p><span style="text-decoration: underline;"><strong><a href="https://www.forbes.com/profile/roger-federer/" title="Forbes">According to Forbes</a></strong></span>, Federer already earns more than $65 million per year in endorsements alone — enough to keep him at No. 7 on the list of sport’s highest earners.</p> <p>The 20-time Grand Slam champion may wear his new sponsor’s clothing during the upcoming Wimbledon tournament.</p>

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Meet the Iron Nun, an 86-year-old triathlete star

<p>Meet Sister Madonna Buder, an 86-year-old nun who’s become the unlikely star of a Nike’s latest ad campaign.</p> <p>The octogenarian goes for morning runs, she swims, she cycles, and competes in triathlons and Iron Man challenges. She’s actually a record-holding triathlete, having completed 45 Iron Man competitions and a total of 325 triathlons. </p> <p>And believe it or not, Sister Buder didn’t actually start running until she was 48 years old, when a priest introduced her to the sport. She ran her first triathlon at 52 and is now known as the Iron Nun, after becoming the oldest person to ever complete an Iron Man race.</p> <p>“There were a lot of times when I had to think about failures and not reaching the goal that I may have set for myself,” says Sister Buder.</p> <p>“Then I realised the only failure is not to try, because your effort in itself is a success.”</p> <p>If you want some fitness inspiration today, look no further than Sister Buder’s video above. She jogs, cycles, and competes in an Iron Man challenge, where she shouts “the first 45 didn’t kill me!”</p> <p>What an amazing woman! Who inspires you to get fit and healthy? Share with us in the comments below.</p> <p><strong>Related links: </strong></p> <p><span style="text-decoration: underline;"><strong><em><a href="/lifestyle/retirement-life/2016/06/how-to-build-your-legacy/">How to build your legacy</a></em></strong></span></p> <p><span style="text-decoration: underline;"><strong><em><a href="/lifestyle/retirement-life/2016/06/the-simple-yet-powerful-tool-to-plan-your-retirement/">The simple yet powerful tool to plan your retirement</a></em></strong></span></p> <p><span style="text-decoration: underline;"><strong><em><a href="/lifestyle/retirement-life/2016/06/retirement-doesnt-have-to-sap-your-self-esteem/">Retirement doesn’t have to sap your self-esteem</a></em></strong></span></p>

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Nike releases new shoe design for the physically disabled

<p>In an effort that will certainly garner them good press, Nike has put forward a line of shoes made specifically for those who are physically disabled.</p> <p>In 2012, Nike was contacted by Matthew Walzer, a student who was born with cerebral palsy. As he was unable to tie up his own shoes without outside assistance, Walzer wrote an appeal to Nike asking them to create shoes that would lessen his plight.</p> <p>“Out of all the challenges I have overcome in my life, there is one that I am still trying to master, tying my shoes. Cerebral palsy stiffens the muscles in the body. As a result I have flexibility in only one of my hands which makes it impossible for me to tie my shoes. My dream is to go to the college of my choice without having to worry about someone coming to tie my shoes everyday.</p> <p>“I’ve worn Nike basketball shoes all my life. I can only wear this type of shoe because I need ankle support to walk. I am currently wearing the Lunar Hyper Gamer and LeBron Zoom Soldier 6s. At 16 years old, I am able to completely dress myself, but my parents still have to tie my shoes. As a teenager who is striving to become totally self-sufficient, I find this extremely frustrating, and at times, embarrassing.”</p> <p>Three years later, Nike has answered Walzer, and many others’, request. The corporation has recently launched their Zoom Soldier 8 which features a zipper technology that allows those with physical limitations to put on their own shoes with greater ease. These shoes are expected to help people not just with cerebral palsy, but anyone with physical limitations due to, for example, accidents or strokes.</p> <p>On review of the shoe, Walzer assessed: “Easy entry, easy access, easy adjustment, easy closure,”</p> <p>Athelete Lebron James was deeply invested in the production of the shoe, which comes out as part of his line.</p> <p>“There is a real need for a solution like this and it feels good to be a part of something that is going to help so many people,” James told Nike.com.</p> <p>From here, Nike is looking to expand on this type of shoe to incorporate a wider variety of shoes for those who live with all types of disabilities. </p> <p><iframe width="500" height="281" src="https://www.youtube.com/embed/TaNM_T1d1as?feature=oembed" frameborder="0" allowfullscreen=""></iframe></p> <p><strong>Related links:</strong></p> <p><span style="text-decoration: underline;"><em><strong><a href="/news/news/2015/07/emus-react-to-cat-toy/">This mob of emus had the most incredible reaction to a cat toy</a></strong></em></span></p> <p><span style="text-decoration: underline;"><em><strong><a href="/news/news/2015/07/remote-cave-photos/">In photos: breathtaking shots of the world’s most remote caves</a></strong></em></span></p> <p><span style="text-decoration: underline;"><em><strong><a href="/news/news/2015/07/blood-test-for-breast-cancer/">New blood test can predict breast cancer five years before it develops</a></strong></em></span></p>

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