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What if there was a hearing aid that understood your listening intentions?

<div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column">Hearing conversations in noisy environments can be especially hard for people with impaired hearing. Unfortunately, traditional hearing aids adopt a ‘one-size-fits-all’ approach to processing sounds, regardless of the listening needs of individual users. This may make listening and engaging with others more difficult. Users may also experience a lack of sound clarity and be reluctant to engage in conversations with others.</div> <div class="column"> </div> <div class="column">Hearing aid manufacturer <a href="https://www.oticon.co.nz/hearing-aid-users" target="_blank" rel="noopener">Oticon</a> is taking the next important step on the journey to solve the No.1 challenge for people with hearing loss – hearing speech in noise<sup>2</sup>. With new groundbreaking 4D Sensor technology, <a href="https://www.oticon.co.nz/hearing-aid-users/hearing-aids/products/intent" target="_blank" rel="noopener">Oticon Intent</a> is capable of understanding the user’s listening intentions by recognising what they want and need to listen to, in order to deliver truly personalised support.</div> <div class="column"> <div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> </div> <div class="column"><strong>The Brain And Sound</strong></div> <div class="column"> </div> <div class="column">Our ears gather the sounds around us, but the true hero in sound processing is the brain, as it is constantly working to make sense of sound. Oticon uses their BrainHearing<sup>TM</sup> philosophy to develop technology that provides the brain with access to the full sound environment.</div> <div class="column"> </div> <div class="column">The latest <a href="https://www.oticon.co.nz/hearing-aid-users/hearing-loss/understand-hearing-loss/how-hearing-works" target="_blank" rel="noopener">BrainHearing<sup>TM</sup></a> insights reveal that people’s communication behaviour reflects their listening needs and intentions at a given moment via head and body movements. In conversation, users tend to keep their heads still to engage with a single person or move their heads in a group conversation to engage with different people. When struggling to hear what someone is saying, users are likely to lean in to listen.</div> <div class="column"> </div> <div class="column">The technology in Oticon Intent understands and adapts to the user through sensors that monitor head and body movements, conversation activity and the acoustic environment. Oticon Intent helps users move beyond just hearing and listening, helping them to communicate and fully engage in life.</div> <div class="column"> </div> <div class="column"><strong>Ease Of Communication</strong></div> <div class="column"> </div> <div class="column">In challenging, noisy environments, Oticon Intent makes it possible to:</p> <ul> <li>Move through a crowd with seamless awareness, while orienting to the surrounding sounds.</li> <li>Begin chatting with a group of people, thanks to heightened access to voices and balanced background sounds so they are not intrusive, while still accessible.</li> <li>Start an intimate conversation with one person, easily hearing the speaker’s voice amid the noise all around.</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <p><img class="alignnone size-full wp-image-50989" src="https://oversixtydev.blob.core.windows.net/media/2024/03/Oticon_Intent_HA_In_Hand_Hero3_KC_1321_Expires_On_2_8_2029_1280.jpg" alt="" width="1280" height="720" /></p> <p><strong>Engage More In Life</strong></p> <p>“If you have a hearing loss, you can actually protect your brain from cognitive decline by using active hearing aids which enable you to connect with others and let you engage in life to the fullest,” says Thomas Behrens, Vice President of Audiology at Oticon. “You can also enjoy future-proof, next- generation connectivity technology, crafted into the smallest form factor we have designed to date within this category.”</p> <p><strong>Open Up The Digital World</strong></p> <p>Offering easy connection to compatible smart devices through Bluetooth® Low Energy technology, Oticon Intent also enables users to engage in the digital world like never before. It allows a detailed, high-quality sound experience for hands-free calls and delivers direct streaming of music, audio book and much more<sup>3</sup>.</p> <p>With up to 20 hours of battery life, users will never have to worry about running out of battery. When they need a recharge, they’d simply drop the hearing aids into the charger for just 30 minutes for up to 8 hours of battery life<sup>4</sup>.</p> <p>Your hearing matters. Take a step towards better hearing by contacting your nearest <a href="https://www.oticon.co.nz/hearing-aid-users/find-audiologist" target="_blank" rel="noopener">hearing care professional</a>. To explore this revolutionary hearing aid that helps users to engage in life like never before, visit <a href="https://www.oticon.co.nz/oticon-intent" target="_blank" rel="noopener">www.oticon.co.nz/oticon-intent</a></p> <p>For more information and to find your nearest hearing clinic, visit <a href="https://www.oticon.co.nz" target="_blank" rel="noopener">oticon.co.nz</a></p> <p><em>*4D Sensor technology only available in Oticon Intent 1 & 2. [</em><em>2.] Jorgensen, L., & Novak, M. (2020). Factors Influencing Hearing Aid Adoption. Seminars in hearing, 41(1), 6–20. [3.] Hands-free communication is available on select devices. See which hearing aids and devices are compatible here: oticon.co.nz/compatibility. [</em><em>4.] Expected use time for rechargeable battery depends on use pattern, active feature set, hearing loss, sound environment, battery age and use of wireless accessories.</em></p> <p><em>Images: Supplied.</em></p> <p><em>This is a sponsored article produced in partnership with Oticon.</em></p>

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The path to better hearing, today

<p>In 1902, Princess Alexandra of Denmark, who would very soon become Queen Consort of the United Kingdom alongside King Edward VII, found herself enraptured by a fascinating new device that was fast becoming the talk of Europe.</p> <p>The young princess had been fitted with one of the world’s first portable electric hearing aids, and it proved to be a life-changing success.</p> <p>Back in Denmark, the impact of this event became a clarion call to one Hans Demant, a bicycle manufacturer and purveyor of sewing machines. His wife, Camilla, also suffered from severe hearing loss and so, after a determined journey to London, Hans returned with a precious electric “Acousticon”.</p> <p>Witnessing Camilla’s progress served as a source of inspiration for Hans to extend his assistance to a broader community of individuals suffering with hearing loss, and so he initiated the import of hearing devices from America. In 1904, Hans Demant founded the company that would later become known as <a href="https://www.oticon.co.nz/">Oticon</a>, a name now synonymous with cutting-edge hearing solutions, paving the way for the modern hearing aids we know today and bringing new-found joy to millions worldwide.</p> <h3>Hearing health</h3> <p>Hearing health is a such critical aspect of our overall well-being, yet it often goes overlooked until problems arise. In New Zealand, hearing issues affect a surprisingly large portion of the population, with a 2022 EHIMA report estimating as many as one in ten New Zealanders are living with hearing loss. Sadly, a lack of awareness can lead to irregular hear- ing check-ups, which in turn leads to delayed diagnosis and treatment.</p> <h3><img class="alignnone size-full wp-image-50616" src="https://oversixtydev.blob.core.windows.net/media/2023/11/miniRITE_R_H1-2023_RightLeft_C090ChromaBeige_LEDgreen_Speaker60_OpenBassDome_500pctSize_w_shadow_1280.jpg" alt="" width="1280" height="642" /></h3> <h3>A new world of sounds</h3> <p>A far cry from the bulky hearing aids of over a century ago that were hailed as a miracle in the press and transformed Queen Alexandra’s life, the pinnacle of today’s devices – such as <a href="https://www.oticon.co.nz/hearing-aid-users/hearing-aids/products/real" target="_blank" rel="noopener">Oticon Real™ hearing aids</a> – continue to change the way we experience the world of sound.</p> <p>With their advanced processing capabilities and state-of-the-art technology, Oticon Real can help get back the real sounds of life, precise and optimally balanced, whether it’s the laughter of grandchildren, musical notes or simply the rustling of leaves in the wind.</p> <p>One of the standout features of Oticon Real hearing aids is a unique technology called Deep Neural Network (DNN). This built-in intelligence has learned to recognise all types of sounds, their details, and how they should ideally sound. This means they can instantly adapt to changes, keeping you at your best wherever life takes you.</p> <p>By analysing and adjusting to your environment, Oticon Real hearing aids ensure that they provide what you need to hear. They do this by reducing background noise, which can help enhance speech comprehension and allow you to engage effortlessly in conversations, even in noisy settings.</p> <h3>Connection is key</h3> <p>In today’s digital age, connectivity is paramount, and Oticon Real hearing aids certainly rise to the challenge, offering seamless connectivity to compatible* smartphones and other Bluetooth-enabled devices. You can effortlessly stream phone calls, music and other audio directly to your hearing aids, vastly enhancing your listening experience.</p> <h3><img class="alignnone size-full wp-image-50617" src="https://oversixtydev.blob.core.windows.net/media/2023/11/Oticon_Real_Still_Life_miniRITE_R_Wallet_JBS_24873_1280.jpg" alt="" width="1280" height="863" /></h3> <h3>Improved quality of life</h3> <p>Perhaps the most significant benefit of Oticon Real hearing aids is their positive impact on your quality of life. Improved hearing can lead to increased social engagement, better relationships and enhanced overall well-being. With the help of Oticon Real, you can participate more actively in social gatherings, make the most of your favourite activities and feel more connected to the world around you.</p> <p>Oticon Real hearing aids aren’t just devices; they are a life-changing gift that allow you to reconnect with the sounds and people you love. No longer are they fit just for a queen; they are readily available to anyone with the need and the longing to be truly present for life’s most cherished moments.</p> <p><em>For more information and to find your nearest hearing clinic, visit <a href="https://www.oticon.co.nz/" target="_blank" rel="noopener">oticon.co.nz</a></em></p> <p><em>*For information on hearing aid and device compatibility, visit <a href="https://www.oticon.co.nz/compatibility" target="_blank" rel="noopener">www.oticon.co.nz/compatibility</a></em></p> <p><img class="alignnone size-full wp-image-50618" src="https://oversixtydev.blob.core.windows.net/media/2023/11/Oticon_Real_miniRITE_R_9_colors_lineup_1280.jpg" alt="" width="1280" height="125" /></p> <p><em>All images: Supplied.</em></p> <p><em>This is a sponsored article produced in partnership with Oticon.</em></p>

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