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Woolworths reveals "premium" features of new supermarket

Woolworths reveals "premium" features of new supermarket

Woolworths has opened a new "premium" supermarket in Erskineville which allows customers to slice their own bread or purchase pizza or pasta made right in store.

The new Woolworths Metro opens this week and is stocked with products from local Sydney producers, offering a more handmade and organic range of products.

Woolworths said in a statement that the store was an Australian-first and includes a bakehouse managed by the Bread and Butter Project. This is an initiative offering training programs and employment pathways for refugees seeking asylum who want to become bakers.

“We are incredibly excited to be opening our first concession store with Woolworths Metro, as it gives us the opportunity to bring our delicious bread to a wider audience, starting in Erskineville,” Bread and Butter Project chairperson Cindy Carpenter said.

“Our trained bakers will carry out on-site mixing, proving, shaping and baking, ensuring every product will be made fresh from scratch to provide the people of Erskineville and inner Sydney with the freshest sourdough breads at regular intervals throughout the day.

“In addition, having a presence in Woolworths Metro offers our trainees vital future retail training and employment opportunities, at a time when alternative work options are in short supply.”

Woolworths Metro general Manager Justin Nolan said taht the supermarket giant wanted to offer a more convenient experience for customers.

“Whether it’s the speed and ease of Scan&Go shopping or the extensive range of ‘meal to go’ solutions on offer, it’s all about giving local customers time back in their busy lives,” Mr Nolan said.

“We've focused on creating a food store that is locally relevant to the Erskineville community and we can’t wait to welcome customers into our store.”

Scan&Go technology allows customers to scan products on their phones as they walk through the store and pay on an app.

Photo credits: Yahoo News