Carla La Tella

Food & Wine



Beans, beans the musical fruit – the more you eat the more you toot! And iconic brand Vegemite are clearly tooting their own horns with this latest ambitious crossover, as they have teamed up with SPC to sell a completely new style of flavoured baked beans.

The collaboration will see the iconic spread infuse its taste in the beans and rich, cheesy tomato sauce which “oozes the bold, fair dinkum flavour of Australia”.

SPC Marketing Manager George Dimkin said the collaboration was aimed to “give Aussies a reason to fall in love with baked beans all over again”.

“While we’re drawing upon the iconic taste of Vegemite, that classic rich SPC flavour stays true blue, all the way through, creating the ideal Aussie combination which can be enjoyed at breakfast, lunch and tea,” she said.

Each can is packed with protein, has a four-star health rating, contains no artificial flavours and is made from 4.3 servings of veggies.

Jacqui Roth, Vegemite Marketing Manager, said Vegemite wanted to tap into Aussies’ love of baked beans through the collaboration.

The collaboration is available at supermarkets across Australia and retails for $5 for a four-pack or $1.70 for a single can.

Image: Shutterstock / Coles

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