Joanita Wibowo


Do you remember Jules Lund? The surprising reason he quit TV and radio

Do you remember Jules Lund? The surprising reason he quit TV and radio

Most of us remember him as the man travelling around the world on Channel 9’s travel show Getaway or the host interviewing celebrities on the Logies red carpet.

But today, Jules Lund is busy working off-screen on his business empire.

Four years ago, he left his TV and radio broadcasting jobs to become a part of the influencer industry with his venture Tribe.

The 40-year-old former host said while he enjoyed his career as a media personality, he wanted to create something of his own. 

“I want to build something great,” he told A Current Affair. “It was wonderful being part of a network at Nine and 2DayFM. But I want to build one.”

His company, which specialises in bringing brands and small-scale social media influencers together through an online marketplace, was based on Lund’s prediction that influencer marketing would be the next big thing in advertising.

He gained the idea when he shared some pictures of his family on social media. 

“I took some photos of me with my kids in Luna Park Sydney, and Luna Park Sydney said we would love to use that in our advertising,” he recalled. 

“They paid me some money and I said, ‘I’m not even that good at this’. So I said, ‘I’m going to stop digging for gold and start selling shovels’.”

Lund said his mentors, including the late AFL star Jim Stynes, had inspired him to pursue the idea. 

“I’ve had great mentors over the years that have taught me the greatest things in life come with uncertainty,” he said.

The industry’s worth is predicted to reach nearly $2 billion this year

“It’s very green, and $2 billion is nothing compared to what it will become,” Lund told A Current Affair

“We were one of the first, so I feel like we lead this category.”

Since launching Tribe in 2015, Lund has grown the company from just two staff in Melbourne to 70 staff around the world today, with offices in Melbourne, Sydney, London, Manila and New York, as well as a reported revenue of $18 million.