Aussies can now get groceries from Aldi delivered straight to their doors, as the supermarket chain rolls out its long-awaited service after 25 years.
The budget retailer, also voted Australia’s favourite, is offering on-demand grocery delivery from most of its stores nationwide, through a partnership with DoorDash.
From Tuesday, September 16, residents in NSW can order from more than 1,800 products, including award-winning items, fresh fruit and vegetables, meat, seafood, dairy, bread and household essentials.
The announcement follows a successful trial in Canberra in July.
After proving successful, the delivery option expanded quietly to Western Australia, South Australia, Queensland and Victoria. NSW is now the final state to receive the home delivery service.
The online shopping feature removes the need to juggle groceries in Aldi’s notorious speedy checkouts.
The partnership marks a first for the discount supermarket, which had previously resisted joining other major chains in offering grocery home delivery.
Aldi Australia’s Group Director Simon Padovani-Ginies said offering online delivery was a true “game changer” for how people can shop.
“Through DoorDash, shoppers can get their hands on ALDI’s exclusive range of top-notch products at everyday low prices at the click of a button,” Padovani-Ginies said.
“We’ve responded to what our customers have been asking for. Whether it’s midweek essentials, forgotten ingredients, weekend top-ups, or their full haul, most customers can now order their ALDI favourites online and have their haul delivered.”
To order, shoppers simply need to download the DoorDash app or visit the website and search for “Aldi.”
Shoppers can browse the items available at their local store, add them to their cart, and select a delivery time, either as soon as possible or at a later window that suits them.
During the initial trial period, Aldi and DoorDash found that everyday staples like fresh produce, milk and eggs accounted for 25% of online orders. Around a third of orders were placed on weekends.
During the Canberra-only trial, the most popular snack was the Belmont Biscuit Co. Chocolate Flavoured Crème Wafers 125g packs, selling in-store for under a dollar.
As the service expanded to other states, snack preferences shifted to savoury treats.
WA shoppers favoured Sprinters Crinkle Cut Multipack 20 Pack chippies, while in Queensland, SA and Victoria, Sprinters Corn Chips Cheese Extreme 200g packs were the top choice.
According to Padovani-Ginies, these preferences reveal what shoppers are seeking in their at-home orders.
“From emergency orders of nappies and wipes, snacking essentials to the full weekly shop, customers have been raving about the new level of convenience the service unlocks for them,” he said.
“It is clear they are taking advantage of our partnership with DoorDash to meet their ALDI needs in a new and on-demand way, and it’s fantastic to be able to celebrate the service rolling out nationally from today.”
Aldi has already partnered with DoorDash in the US to offer grocery delivery to American shoppers.
Aldi has been operating in Australia for almost 25 years, opening its first two Sydney stores in 2001.
Unlike competitors Coles and Woolworths, the German-based supermarket chain had been cautious about entering the online shopping market until now.
Images: Shutterstock
