Former Sunrise host David Koch has delivered a classic “tell us how you really feel” moment after this year’s Logie Awards nominations left his old breakfast TV family out in the cold.

Kochie didn’t hold back after discovering Seven’s long-running breakfast juggernaut had been snubbed in key categories, despite still comfortably winning the breakfast ratings war.

Taking to social media, the 70-year-old questioned whether the Logies had become a “participation award”, before firing off a more direct verdict: “Honestly WTF?”

Kochie’s frustration centred on the fact that current Today hosts Karl Stefanovic and Sarah Abo both scored nominations in the Most Popular News or Public Affairs Presenter category, while Sunrise duo Matt Shirvington and Natalie Barr missed out entirely.

And Kochie came armed with receipts. He pointed out that Sunrise has won every ratings day so far this year, averaging 424,000 viewers a day, compared to Today’s 308,000. In television terms, that’s less a contest and more a polite morning jog followed by a coffee.

“This has been going on for years,” Koch wrote online, suggesting the awards have long had a habit of overlooking Seven’s breakfast powerhouse.

It’s the kind of Logies controversy Australians have come to expect almost as much as awkward acceptance speeches and someone overdoing it at the afterparty.

This year’s Logies, hosted by Robert Irwin, will be held in Sydney on August 16, where viewers will once again decide who gets to take home television’s shiniest paperweight.

As for Kochie? Retirement may have taken him off the Sunrise couch, but clearly not out of the fight.

Image: Sunrise