Meet the 58-year-old man dubbed the world's “Sexiest Santa”

A 58-year-old man has been dubbed the world's “Sexiest Santa” after appearing in a light-hearted festive campaign for a dating app.

Over-50's dating app Lumen has used UK model Paul Orchard to take on the role of Santa.

The campaign, which sees the Santa model holding a tray of mince pies and lifting a Christmas tree, has been quickening the heartbeats of female viewers.

Although the playful shoot promotes Christmas cheer with an attractive Santa Clause, it has a very strategic purpose behind it.

The Santa photo shoot is designed to highlight the fact that people over the age of 50 want advertising targeted at them to be fun and attractive.

Speaking of his rise to fame as Santa, Orchard said: “Being Santa has to be one of the most fun parts of my job, and I’m chuffed at how the photographs have turned out.”

“It shows that getting older doesn’t mean you can’t still have fun.”

According to research by the dating app, one fifth of people from the UK fancy the Christmas icon.

They also found that 26 per cent of those aged over 50 admitted they can’t resist the famous red suit.

The study reported that the reason women are drawn to Santa is because of his trademark smile, good nature and joyful appearance.

The world-famous white beard is also responsible for making 20 per cent of women behave extra good this time of year.

Scroll through the gallery above to see more photos from the world’s sexiest Santa.