money & Banking

Danielle McCarthy

The cheapest supermarket for Christmas essentials revealed

The cheapest supermarket for Christmas essentials revealed

Consumer organisation CHOICE has revealed the supermarket that is offering customers the biggest savings in the lead up to Christmas.

CHOICE found that ALDI was cheaper than its competitors, with the German retailer saving shoppers $30 or roughly 14 per cent.

However, CHOICE did note the two Aussie-owned supermarkets had a bigger range, with some festive staples not being available at ALDI.

The Christmas list that was compared between the supermarkets included a half leg ham, frozen turkey breast, smoked salmon, cooked prawns, brandy snaps, raspberries, cream, a wedge of creamy brie, wrapping paper and tinsel.

At ALDI the shop totalled $175.16, Coles came in second at $205.24 and Woolworths totalled $207.30.

CHOICE spokesman Jonathan Brown said: “CHOICE's team looked at comparable products across Coles, Woolworths and ALDI and found that the gap in price has closed a little bit this year.”

According to CHOICE’s figures, ALDI’s shopping bill has been reduced by $2 each year, while Woolies has come down by $10 between 2017-2018 and Coles has increased by $5.

“Last year there was a significant difference between ALDI and Woolworths and this year we’ve found the difference between Coles and Woolworths negligible,” Mr Brown told news.com.au.

CHOICE initially wanted to include candy canes and baubles on the list but they were removed from the basket as they are not sold at ALDI.

While ALDI came out cheaper, Mr Brown said other factors may be more important to Christmas shoppers.

“If you want to save some time and get online orders or delivery, Coles and Woolworths may be worth the extra expense and we did find a bigger range at them,” Mr Brown said.

“While we didn’t test for quality, this is often a subjective measure — it’s important to remember that brands do impact how we perceive products. You never know, without the packaging, your kids might never know the difference.”

A Coles spokesman told news.com.au the supermarket has lowered prices for “nine consecutive years”.

“This year Coles has unveiled its biggest and most delicious Christmas yet, with more than 150 new and improved products to provide a new twist on the classic Christmas.”

A Woolworths spokesman said they were focused on providing their customers with a wide selection of products.

“We know every dollar counts and work hard to offer great value across our customers’ total shop.”

CHOICE's Christmas basket

•Half leg ham (closest to 5kg)

•Turkey breast roast, frozen (1kg)

•Smoked salmon (200g)

•Australian tiger prawns, cooked (1kg)

•Christmas pudding (700g)

•Fruit mince pies (6 pack)

•Brandy snaps (8 pack)

•Raspberries, frozen (500g)

•Thickened cream (600mL)

•Brie (125g or closest)

•Mixed nuts, dry roasted (375g or closest)

•Mixed nuts in shell (550g or closest)

•Chocolate coins (150g)

•Favourites chocolates (320g)

•Mars Celebrations Tub (692g)

•Lindt balls or equivalent (150g or closest)

•Christmas cards (10 pack)

•Christmas gift wrap (single roll, 5m)

•Tinsel (3m or closest)

•Outdoor LED fairy/icicle lights (250 pack or closest)

•Christmas crackers/bonbons (12 pack or closest)

Which supermarket will you be shopping at this Christmas? Let us know in the comments below.