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Look out, ALDI: Coles just launched a deal to rival ALDI’s ‘Special Buys’

Look out, ALDI: Coles just launched a deal to rival ALDI’s ‘Special Buys’

Shoppers go mad for the weekly Special Buys at ALDI – and now Coles is following in their footsteps.

On Friday, Coles launched a fortnightly “Best Buys” sale, offering items traditionally not sold in supermarkets.

There are 30 cookware items available in the limited deal – which is also currently only available in 28 select stores in Victoria and Western Australia – including a Dutch oven, priced at $19.99 and an air fryer.

A spokesperson for Coles remained tight-lipped when asked if the grocery giant was hoping to rival ALDI with the move, as there’s no denying the similarities.

ALDI recently had a sale on a range of cast iron cookware, all of which were under $30 and caused a stampede among shoppers.

Dutch ovens can set people back close to $530 when sold by designer brands, making Coles $20 offering extremely alluring – and five dollars less than ALDI’s which was on sale for $24.99.

Coles was also selling a 3.5 litre digital air fryer for a reasonable $69.99 – while ALDI recently had an 8-litre version of the appliance for $99.

Coles General Manager for Health & Home Jonathan Torr said the supermarket giant is constantly looking for ways to inspire customers and offer them great value.

“We have introduced Coles Best Buys to add some sparkle to the shopping experience as well as provide convenient and affordable options to our customers,” he said.

“Customers have told us they love it when they can get all of their needs in the one store. We think they are going to love our new Coles Best Buys range, which is a great example of the good things we’re doing to inspire customers by offering them great quality, value and going beyond what they expected when they walked into our store.”

Other items on sale include a dog bed, tupperware and silicone cooking utensils.

In Victoria, the deals are available at Oakleigh, Brimbank, Dandenong, Roxburgh Park, Traralgon, Waurn Ponds, Sunbury, Craigieburn, Cranbourne Park, South Morang, Lavington and Shepparton stores.

In WA, those visiting the Maddington, Forest Lakes, Beechboro, Bassendean, Innaloo, Dianella, Warnbro, Haynes, Wanneroo, Mirrabooka, Bunbury, Lakelands, Whitford, Kalamunda and Gosnells stores can pick up the deals.

If you don’t reside in the above locations, don’t fret as the fortnightly sale will be rolled out across the country over the next few weeks – so the rest of Australia will not be left out.