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ALDI’s $20 cult favourite item has shoppers furious

ALDI’s $20 cult favourite item has shoppers furious

ALDI just released a beauty dupe for a $575 item and already in many stores it is sold out.

The cult beauty favourite, the highly anticipated Lacura Caviar range, went on sale Wednesday morning as part of a Special Buys release and has caused chaos in stores.

However, one ALDI fan page has taken to social media to vent their frustrations after finding the cheap product being sold for over five times its original purchase price.

The page shared a screenshot of the moisturiser listed on eBay, asking prices ranging from $80 to $140.

“This makes me so angry! Please don’t support this and purchase on eBay for these ridiculous prices!” the caption read with the images of the Lacura products with hefty price tags.

Tammy from the ALDI Lovers Australia Instagram page told news.com.au those looking to make a quick profit from the items were “crazy and just plain greedy.”

“We all know stock is limited, so to do that and take advantage of the situation is just selfish.”

Another fan of the product wrote online: “People are selling them for at least 3 times the price on eBay!!! Makes me so mad!”

“If there was a limit maybe some of us would get our hands on these creams!!!” another comment read.

“Take a look on eBay and see they’re selling for up to 3 times the price!! Come on Aldi let’s make it fair for everyone.”

The Caviar Illumination Day Cream and Caviar Night cream retails for $19.99 has proven to be a popular item for beauty and skincare lovers, not just for the price but the award-winning formula that compares to the La Prairie’s version – which is a whole $555 more.

The item has sold fast and many have taken to social media to share their purchases.

“Honestly the best face cream I have ever used in my life”, one excited customer wrote adding the product at her store was “selling like hotcakes.”

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A post shared by Kylie H (@_miss_ky_) on May 8, 2019 at 12:57am PDT

An ALDI spokeswoman told news.com.au the chain experienced “a higher than anticipated sell-through” when the Lacura range went to stores on Wednesday.

“It is never our intention to cause disappointment to our customers, or miss out on sales, and we will always strive to allocate optimal supplies for our stores to meet forecast demand,” the statement said.

“We are not in the practice of restricting the volume of items sold to our customers and our focus will remain on correctly balancing customer demand with stock availability.”