New research shows baby boomers attend more gigs than any other Aussie age group
New research that’s been conducted by Eventbrite has revealed that the priorities of Australian music fans are changing.
The report, which collated the responses of more than 1,130 gig-goers weighed in on a range of topics including social media, streaming and safety.
The report showed that Baby Boomers are the most committed live music fans. These are people who are born between 1946 and 1964 and they attended more gigs than any other generation. The report also found that 1 in 5 baby boomers attend music events alone.
Three quarters (74 per cent) of Baby Boomers will actively research an event before buying a ticket, with 1 in 3 being reliant on traditional media sources such as TV, radio or newspaper advertising to discover events.
Baby Boomers were also willing to spend the most on their ticket, as 45 per cent spent between $50 and $250 per ticket last year.
The report found that while social media plays a role in the event experience, live music is all about “being in the moment” and sharing the experience with others, with 60 per cent talking face to face about the event with friends and family.
However, when it comes to live events, the majority of responders (79 per cent) want value for money.
Phil Silverstone, General Manager of Eventbrite Asia Pacific commented on the results.
“In a year where Australia’s live music scene has attracted both high praise and intense criticism, this survey sees us pass the mic to the fans – and the results should be music to the industry’s ears.
“Music fans are attending more shows, they’re sharing more content, and they’re engaging more deeply with artists, venues and festivals across a range of online and offline channels than they ever have before. It’s an exciting time for Australia’s live music industry – and we’re thrilled to play a role in powering its success.”