Alex Cracknell
Travel Trouble

"Your GPS is wrong": Hilarious outback sign causes double takes

In the ongoing battle between technology and good old-fashioned road signs, it seems the good people of Quairading, a tiny town in Western Australia, have taken matters into their own hands. The battleground? Old Beverley Road, a path that might be best described as the Bermuda Triangle of rural routes.

A local Facebook post revealed the existence of at least two signs urging drivers to defy their GPS and embark on a detour through the town.

The signs don't beat around the bush either, bluntly stating, "Your GPS is wrong, this is not the best route to Perth". It's a brave move, considering most people tend to trust their navigation apps more than their own instincts (or road signs).

The post quickly became a social media sensation, garnering over 15,000 likes and hundreds of comments. One person couldn't contain their excitement, proclaiming, "Finally vindicated, I've been telling my GPS they're wrong for years!" 

Some conspiracy theorists speculated that this was all part of an elaborate marketing scheme by Quairading to boost tourism. "I think it's a clever ploy by Quairading to make tourists drive through their town," one person suggested. "Maybe stop for coffee, etc. Marketing 101."

If it is intentional, hats off to Quairading for the creativity; they've managed to turn road safety into a guerrilla marketing campaign.

Quairading Shire president Jo Haythornthwaite responded to the comments by setting the record straight, explaining that Google and GPS suggest Old Beverley Road as a shortcut to Perth, but in reality, it's a slippery, gravel-covered disaster waiting to happen.

According to her, "What Google does not recognise is that their suggestion of taking the Old Beverley Road leads travellers and tourists onto a low-lying road that has 15kms of gravel, is very slippery when wet, and is prone to flooding."

To combat the persistent GPS misguidance, the Shire tried the diplomatic route, requesting that Google update its algorithm to favour the safer alternative. Unfortunately, it seems Google was either too busy directing people to non-existent streets or enjoying a virtual road trip to pay attention. Frustrated but undeterred, the signs were erected as a last-ditch effort to send a clear message: "Turn around! Or prepare for an off-road adventure you didn't sign up for!"

The signs, much like a seasoned comedian, delivered the punchline: a noticeable decrease in traffic along Old Beverley Road. While Quairading might not have exact numbers, they've declared victory in their quest to keep road users safe. As Ms Haythornthwaite put it, "So, without knowing specific numbers, we believe that, although some continue to use the less safe route of the Old Beverley Road, many travellers are taking notice and following the signage."

And so, the small town of Quairading triumphs in the great GPS versus road sign showdown. Perhaps, in the grand scheme of things, we all need a little more trust in the wisdom of quirky road signs. After all, who knows the terrain better than the locals who've been there, done that, and put up the signs to prove it?

Tags:
hilarious roadsign, outback, travel trouble