Why can’t WE do this?! UK company unveils "Grans Go Free" flights
EasyJet Holidays has unveiled their "first of its kind" offer allowing older relatives to travel for free on family bookings to popular European destinations, including Spain, Greece and Italy.
The offer was announced during the final week of the easyJet Holidays Big Orange Sale last week, where customers could get up to £400 off.
The move was made after a survey they conducted found that half of families have never holidayed abroad with grandparents.
From the survey of 2,000 British adults, half of them said they regret not spending more time with grandparents and hoped to travel with them in their upcoming holidays.
"We're proud to offer thousands of free kids' places, but we feel it's time to recognise the grandparents," easyJet Holidays Chief Operating Officer, Matt Callaghan said.
"This research shows how important grandparent and grandchild relationships are and how much can be learned from making time for them."
The tour operator hopes to encourage people in the UK to take a "3G" holiday - the term used for getaways with three or more generations.
They found that seventy-seven per cent of the people surveyed agreed that the bond between grandparents and grandchildren is one of the most special relationships within a family.
73 percent of these people also said that they would use the holiday opportunity to learn more about their grandparents' lives, and almost half of them want to benefit from their grandparents' wisdom.
The most popular destinations for multi-generational holidays abroad are Spain (18 per cent), Italy and France, which both sit at 13 per cent.
Limited spaces for the offer were made available and to qualify, the grandparent had to travel as part of a family booking with at least one child, and provide proof of age and relation had to be provided upon arrival at the hotel.
The offer ended on the 5th of February, but it does make us wonder, when will Australia follow in their footsteps?
Image: EasyJet/ Getty