New Zealand tourism ad takes a cheeky swipe at Australia
In New Zealand’s latest tourism campaign, Kiwi Prime Minister Jacinda Ardern and comedian Rhys Darby have teamed up to take a cheeky swipe at Australia.
The campaign, which focuses on getting New Zealand on the map, sees Darby get Prime Minister “Cindy” on the phone to warn her of the “next great conspiracy”.
“New Zealand is being left off world maps ... all over the world!”
Seeing objects from Ikea, Starbucks, the Smithsonian and BBC around the office, he asks, ““New Zealand, where the bloody hell are ya?” – referencing the famous Australian tourism campaign that made Lara Bingle a star.
“Australia ... they’re stealing our tourists,” he said, while targeting France and the UK for wanting their competitors in wine and rugby eliminated.
Darby admits in the campaign that the “fiddly-looking shaped country, a bit like a half-eaten lamb chop” is being overlooked.
“I can be there in three movies and a meal,” he tells Ms Ardern, when it comes to solving the conspiracy.
Ms Arden posted the video on her social media accounts, writing, “Admit it. You’ve noticed the absence of New Zealand on world maps before too. Some call it a conspiracy some call it negligent ... either way it’s time for a wee campaign.”
#getNZonthemap found this one in St Tropez... we are there but we are one island. No Cook Strait! #eyeroll Not good enough! pic.twitter.com/GBsqKO3ZYd
— Sally-ann Moffat (@SallyannMoffat) May 2, 2018
Darby said, “Fellow humans, there’s a big conspiracy going down! We need to prove that New Zealand is missing from world maps so I can update New Zealand’s fearless leader @jacindaardern. Help us #getNZonthemap.”