Irish Apfel the new face of Aussie fashion brand, Blue Illusion
The fabulously eccentric Iris Apfel has taken on the stylish role of ambassador for Australian Fashion brand, Blue Illusion.
The interior designer and businesswoman speaks in a series of thee videos on accessories, denim and ageless style.
It's a coup for the brand, as Iris has accumulated a huge following of dedicated fans over the last decade. She burst her way to superstardom in 2005 after an exhibition at The Costume Institute showcasing her imaginative costume jewellery. Following this, a documentary titled Iris premiered at the New York Film Festival in 2014, which cemented her status as an icon.
Some words of gold from the icon herself on what defines style: "Fashion you must buy, but style you possess. It is hard to define but I don't think style has any age, it is a matter of attitude”.
Blue illusion’s co-founder Donna guest expressed her excitement in partnering with Iris to Mashable Australia.
"Iris makes it okay and a non-issue to embrace your age. I think she allows older women to feel good about themselves, to know that you can feel and look good as you age," Guest said. "There’s no better time to start or stop."
Watch Iris speak in the video above on ageless style and attitude.
Related links:
The best looks from the advances style blog
Fashion icons that prove style is timeless