Fans have been furious ever since supermarket giant Woolworths announced that it would not be continuing the Disney+ Ooshie promo.

The collectables offered 36 beloved Disney and Marvel characters to find through a "lucky dip", and fans thought it would run until October 20th.

However, "unprecedented demand" for the collectables has meant the supermarket has had to end the promo early.

“Availability of Disney Ooshies in store varies from store-to-store in each state and territory, however online redemption of Ooshies will cease everywhere other than Victoria from later today,” Woolworths said in a media release.

“Victoria is excluded from these estimates as their allocation was kept separate from the rest of Australia due to the delayed launch of the Victorian campaign.”

Fans have been left outraged, as they've spent more money on groceries in order to obtain the Ooshies, which are available after every $30 spent at the supermarket.

“You owe me 8 Ooshies, I purchased extra branded products to achieve this and suddenly its all gone! Seriously you make the kids want this stuff and cannot figure out how to service your clients, you keep all the promo stuff up in the store etc, this is disgraceful,” one woman wrote on Facebook.

Others have used this as an opportunity to change supermarket loyalties.

“What was the point in doing Ooshies when you don't have enough? You should have known it would be HUGE after Lion King,” one upset customer wrote to the supermarket.

“You have left 100’s of young kids upset. and their parents too. I will NEVER EVER shop in your store again. COLES ALL THE WAY!”

Some have been critical of the backlash, especially as it's occurred during a global pandemic.

“We are in the middle of a pandemic, surely you and Woolworths have more pressing concerns than you collecting toys. Thanks Woolworths for staying open and keeping us safe during COVID.”

Despite the massive outcry for more Ooshies, a spokesperson told news.com.au that there are simply no more available.

“At Woolworths, we’re always looking for ways to create a bit of fun and excitement for our customers,” the spokesman said.

“Our Disney+ Ooshies have proven extraordinarily popular with customers, to the point we had to conclude the program early due to customers collecting the last of our stock.”

“These collectibles take more than 12 months to plan and the quantity produced is based on our experience of running many collectable campaigns that we’ve previously offered,” the spokesman said.

“To our customers, we thank you for your excitement and engagement with the Disney+ Ooshies and apologise for any frustration or disappointment caused by running out of stock.

“For those who are still looking to finish their sets, we recommend safely swapping extras or duplicates with family and friends who have also been collecting.”