Coles offers new perks for shoppers in “next phase” of eBay partnership
Coles has taken its partnership with online marketplace eBay to the next stage, with the latest deal allowing shoppers to receive $49 off their order.
On Monday, Coles and eBay announced that a wide range of fresh and frozen foods would be added to their online grocery offerings. Customers will also be able to choose the date and time of delivery.
Shoppers with eBay Plus membership will also gain a $49 discount on their first purchase when they spend over $99, and 5 per cent off every Coles order. The members will also get free delivery on all Coles orders over $49 and bonus Flybuys points.
Coles will be available on eBay in metropolitan Sydney, Melbourne, Brisbane, Adelaide and Perth.
“We’re thrilled to enter the next phase of our partnership with Coles,” eBay senior director Kristian Haigh said.
“The addition of fresh and frozen food, including everything from milk to bread, means customers can now do their full grocery shop on eBay from the comfort of their own couch.”
Haigh said the most ordered Coles items on the platform included “bulk-sized essentials” such as coffee, rice, and nappies.
Coles began their partnership with eBay in March. “By partnering with eBay, we are providing our customers another convenient way to access our products and have them delivered straight to their door,” said Coles Online’s chief executive Alister Jordan.
Deakin University’s marketing lecturer Michael Callaghan said Coles’ partnership with eBay is “redundant”, as the supermarket giant already has its own online delivery service.
“Successful retailers have a mission. What Coles has been doing lately is too far too diversified, with far too much redundancy,” Dr Callaghan told The New Daily.
“When we’re talking about business, and retail business, the way to make efficient profits is to reduce redundancy, not increase it.”