Aussies are leaving Coles and Woolies for this supermarket
Coles and Woolworths have battled it out for our buck for decades, but it looks like an unexpected player may be entering the mix.
After IGA supplier Metcash enacted a strategy to more closely price match with the big two, it appears they’re fast entering the supermarket race. Thanks to refurbishing their stores and lowering the prices of products such as Huggies nappies, Nescafe and Tim Tams, the independent grocer has posted net earnings of $216.5 million – a 1.4% growth.
“The group is focused on supporting independent retailers to ensure they are well positioned to deliver the 'best store in town' for their customers,” Metcash CEO Ian Morrice told The Age.
IGA will face challenges in maintaining this boost, however, given the continuing price-slashing strategies of Coles and Woolworths, along with the ever-increasing popularity of German discount chain Aldi.
Let us know in the comment section below, which supermarket do you shop at?
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