The 2 clever design tricks in Aldi's newly renovated stores
Aldi has revealed how the supermarket giant was able to make newly renovated stores appear bigger despite the floor space being exactly the same size as before.
Aldi first started Australian renovations in 2014 and has since seen 500 stores refurbished.
Many customers have praised the new layout, saying that their shopping experience has been improved due to the extra space.
Now, an Aldi spokesperson has revealed the two clever tricks the supermarket giant used to maximise space in stores – thinner shelves and vertical freezers.
“Many customers ask us how we have been able to make our stores bigger. We haven't increased the floor space at all, we have just been smarter about the layout,” Ben Lawlor told news.com.au.
Aldi’s overhaul, which also includes adding clearer signage and softer LED lighting, will be completed by 2020.
The iconic peacock blue walls and brown panelling previously found in Aldi stores across the country are now things of the past.
Aldi has also re-arranged where items are stocked to improve customer experience.
The new layout has more of a focus on fresh produce, meat, seafood and dairy, with protein found at the front of the store as “customers often plan their meals around protein”.
“We felt it made sense to position meat and produce next to each other at the front of the store, followed by other complementary ingredients like sauces, pastas and grains, once those hero items had been chosen,” said Mr Lawlor.
“Just because you want to save money it doesn't mean you shouldn't expect a great shopping experience,” he added.