Coles takes the BBQ Chook to a whole new level
The humble rotisserie chicken – a widely loved dinner staple, has been taken to a whole new level. Coles have announced a new flavour of their iconic roast chicken.
After the success of their Mexican-flavoured BBQ chook, the grocery giant has debuted another special addition that is honey BBQ flavoured.
Marinated in honey, garlic and liquid smoke for a delectable flavour hit, the Honey BBQ roast chicken is filled with a paprika, garlic, honey, herb and breadcrumb stuffing.
Coles Product Developer for Seafood & Deli, Tim Hickox, said the supermarket is excited to offer customers a fresh new take on the product. The roast chicken happens to be the third top-selling item in the country, right behind bananas and strawberries.
“We are always looking for ways to innovate across our existing product range and provide our customers with interesting new meal ideas,” Mr Hickox said in a statement.
“We think customers will love our brand-new Coles Honey BBQ Hot Roast RSPCA Approved Chicken, the perfect weekday meal base to grab-and-go and add to their favourite recipes, such as tacos with charred corn salsa and chipotle mayo, or sliders with coleslaw and ranch dressing.”
Off the back of the Mexican-flavoured chicken’s popularity, he said Coles “discovered our customers are looking for original and flavour-packed alternatives to a standard roast chook”.
Coles were also inspired by the success of their Honey Soy Chicken Kebabs, which are a firm customer favourite.
The special edition Honey BBQ roast chickens are available now across Australia in all Coles’ delis (excluding the NT) for only $12.
Image: Coles Supermarket