Cadbury's huge change in a bid to save the planet
In a “world first” from Cadbury, the iconic chocolate block is about to change, in efforts to save the environment.
Looking to curb their contribution of single-use plastic to landfill, Mondelez International, the company that owns the confectionary giant have unveiled a new and sustainable version of the signature purple packaging that is now 100% recyclable.
The chocolate-maker said it used “emerging advanced recycling technology” to create soft plastic packaging that contains up to 30% recycled content, saving 120 tonnes of packaging waste from going to landfill.
“Until recently, soft plastic packaging has been considered a single-use material,” Mondelēz International chief executive Dirk Van de Put said.
“The development of advanced recycling technology and our significant investment in recycled soft plastic means it’s now possible for Cadbury fans to enjoy their favourite treats more sustainably here in Australia.”
Australia is the first country to experience the new sustainable wrappers, which are initially launching on Cadbury Dairy Milk, Caramilk and Old Gold family blocks.
The brand said it was “committed” to rolling out the eco-friendly packaging across the entire Cadbury range in the coming years, however in order to create the new eco-friendly packaging Cadbury sourced 120 tonnes of recycled content from overseas.
Australia doesn't yet have the ability to recycle soft plastic into food-friendly packaging.
The first Cadbury family blocks in their new packaging are being delivered to major retailers and supermarkets across Australia this week.
Image: Woolworths