The most popular perfumes that defined a decade
Coco Chanel once said “A woman who doesn’t wear perfume has no future”.
This may have been a dramatic overstatement, but it worked. Chanel No. 5 is one of the most popular fragrances of all time with a bottle being sold every 30 seconds.
Iconic fragrances are akin to clothing pieces in their persuasive role in colouring fashion traditions. As visually iconic as Marilyn Monroe’s white, blow up dress was in 1955, those close to her knew her well by her signature Chanel No 5 scent.
The historic magazine pages are filled with fragrances that once upon a time gifted the experience of a new sensation and set the world alight. As Christian Dior says “What I remember the most about the women who were part of my childhood was their perfume – perfume lasts much more than the moment.”
Here are eight of the world’s most classic and recognisable scents that captured and defined a decade.
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