IKEA makes fashion waves with new collection
Ikea has already made a name kitting out our homes and now they’re expanding to our wardrobes.
From Thursday, May 13, the Swedish furniture giant will offer its first-ever limited-edition fashion and accessories collection.
Now you can show your love for Ikea through your everyday wear.
The EFTERTRÄDA collection - with EFTERTRÄDA meaning ‘successor’ in Swedish - offers the same minimalist style as their home furnishings. The range features t-shirts, hoodies, tote bags, keyrings, towels, and bottles that feature the iconic Ikea logo at centre stage.
This isn’t the first time the retailer has made waves in the world of fashion.
In 2017, Balenciaga made a $2,850 version of Ikea’s iconic blue shopping bag, and more recently the furniture giant turned their bags into bucket hats that sold out immediately in-store and online.
“We’ve seen great excitement and demand for products like the KNORVA bucket hat, so we’re very excited to be able to offer a complete and full apparel and accessories line for Australians,” said Maria Langford, Ikea Australia’s business leader.
Prices range from $3 to $39 and it’s likely that the collection won’t stay on shelves for long.
To own a piece of Ikea history, head online or to your nearest store.