The new German supermarket set to start a price war in Australia
There is a new German supermarket coming to Australia and it is expected to give Aldi a run for its money.
The Kaufland Hypermarket Company will open in Adelaide first, with land already purchased on the Anzac Highway for $25 million.
The first location of the German retailer was previously the old Le Cornu furniture store and there is already interest for a second location.
The Munno Para Bowling and Community Club, located north of Adelaide, is set to be demolished and the land will be a prime piece of real estate for the supermarket chain.
The local community would also welcome the German retailer as many workers were left without jobs after the Holden plant closed in 2017.
Playford mayor Glen Docherty said, “We will work with any business that’s keen to invest their dollars and time in our community to get the best outcome for them in the wider community.
“We could have been in a really bad state post Holden, but we dug in, we doubled down, created a plan and worked with our community.”
Kaufland Hypermarkets offer a shopping experience similar to Costco, but they do not require a joining fee to shop there.
Locals in the area were open to a new competitor, hoping a competitive market will give them better deals.
“I’d be willing to give them a try, see if they’re going to be competitive compared to everything else that’s out there,” one shopper told 9 News.
Kaufland has stores in Germany, the Czech Republic, Poland, Bulgaria and Croatia.
The chain started in 1984 and stock up to 60,000 product lines on its shelves.
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