The $30 Target jeans Aussie women can't get enough of
Looking to update your winter wardrobe? This $30 fan-favourite from Target might be up your alley.
Since its first introduction to the department store’s clothing range in 2015, the $30 Sophie jeans have become a staple for many Australian women, with regular appearances on Instagram.
“If you haven’t gone and tried these, definitely get on to it! Fit like a glove and so comfy!” the woman behind a bargain fashion Instagram account wrote.
“I can’t get enough of them!” a Brisbane fashion blogger wrote, describing her pair as “ultra comfortable”.
According to Target, over 1.1 million pairs of the cult jeans have been sold, with one in eight Aussie women owning the item.
The collection has also grown from just two style options at the beginning of their release to 17 options today. Available for girls and women sized 1 to 26, the jeans come in various blue and black shades, as well as special details such as raw hems, stripe pattern and distressed fabric.
A number of affordable winter apparels have become standouts among shoppers this season. Target’s $49 midi skirt has also received rave reviews from shoppers, while ALDI’s $15 Special Buys leggings sent fans into a spin.