First look: “Woolworths 3.0” store opens in Queensland
Woolworths has unveiled its most modern store in Queensland at Racecourse village in Ascot.
Dubbed internally as “Woolworths 3.0”, this new supermarket store is unlike any Woolies you’ve shopped at before. The new store includes a drive-through service area to collect your online shopping, an expanded range of ready to eat meals and made to order cakes.
Woolworths Queensland state manager Matthew Franich said the Ascot was a premium offering for the premium catchment area.
“This is a next generation store, it’s the result of us listening to our customers and working with their insights and understanding how their shopping expectations have changed whether it be the product or whether it be how they actually shop with us between pick up, online or coming into the store,” he said.
The new premium store will also feature an onsite butcher, a machine making fresh flat bread, a “cheese cave”, flame roasted rotisserie chickens as well as an expanded range of health foods.
The drive-through pickup feature will include an app to alert you when your shopping is ready and dedicated park spaces, so you don’t need to leave your car.
The supermarket has also introduced “Ready to Create” meal kit bags similar to Hello Fresh, Youfoodz or Marley Spoon. It is the first meal kit concept available at a mainstream Australian retailer.
The new store draws on elements of the renewed Marrickville Metro store in Sydney, but there are some extra new features added for Brisbane shoppers.
“Customers responded positively to the new elements we included at Marrickville Metro ...However Ascot customers will have access to new features as well, like on-trend Poke bowls from the Sushi bar,” Mr Franich said.
Scroll through the gallery above to have a look inside the new store.