Fed up farmer blasts major supermarkets for price gouging
In a heartfelt plea captured in a viral video, Ross Marsolino, a Victorian farmer and owner of Natural Earth Produce, expressed his frustration with major supermarkets and their pricing strategies for fruits and vegetables.
Marsolino, who specialises in growing zucchinis, tomatoes and eggplants in Victoria's Goulburn Valley, said that the profit margins imposed by supermarkets are crippling farmers, adversely impacting consumers, and driving growers out of business.
“We’re going to walk away from 80 acres today,” Marsolino said in his video posted to social media. “We’re not retailing the right price to be able to keep the product moving and selling. Plain and simple. The supermarkets are making too much profit out of our crops. We can’t survive. As growers we can’t afford to pay the workers, 50 people are going to be out of the system looking for work.”
The crux of Marsolino's argument lies in the claim that supermarkets are engaging in price-gouging, purchasing produce from growers at a considerably lower price and then selling it at a steep markup. He highlighted the stark contrast between the $1.80 per kilo that supermarkets allegedly pay to farmers and the retail price of $4.99, stating that this disparity is unsustainable for growers.
The consequence, as Marsolino outlined, is a domino effect on the entire supply chain. Farmers, unable to cover their costs, are forced to reduce the quantity of product they sell, leading to both financial losses for growers and higher prices for consumers.
That is why, in his case, Marsolino is saying he is prepared to abandon his 80-acre zucchini crop, estimating the loss at a staggering $2 million. This decision, he said, is a result of the unsustainable economics of the industry.
Marsolino's argument goes beyond his personal struggle; he contends that the high retail prices set by supermarkets are ultimately detrimental to consumers and the agricultural industry as a whole. He believes that if prices were lowered to a more reasonable level, consumers would be more inclined to purchase the produce, resulting in increased sales for growers and a healthier industry overall.
The plea from Marsolino has also sparked a call for government intervention. He urged authorities to scrutinise the pricing practices of supermarkets, demanding transparency in their transactions with growers. Marsolino's desire is for someone to hold the major supermarket chains accountable for the prices they set and to ensure that they are fair and reasonable.
In response to Marsolino's claims, representatives from Woolworths and Coles defended their pricing structures. They argued that the prices paid to suppliers are influenced by various factors, including processing, transport, labour, packaging and market conditions. Both companies emphasised their commitment to fair pricing and their efforts to balance the interests of suppliers and consumers.
Marsolino's plea serves as a reminder of the delicate balance required to sustain both the agricultural sector and the affordability of fresh produce for consumers. As the debate continues, it remains to be seen whether there will be a shift towards a more equitable pricing structure that benefits all stakeholders in the industry.
Images: Instagram