Fans of Cadbury chocolate are not going to be happy about this
Cadbury has announced its decision to reduce the size of its family chocolate blocks.
The new change, which will apply within the next few weeks, will see Dairy Milk blocks go from 200g to 180g, another size reduction since 2015 when the block was reduced from 220g.
Cadbury Dairy Milk Marvellous Creations will go from 205g to 190g, while Old Gold and Dairy Milk Black Forest will get resized from 200g to 180g.
The confectionary company said the decision was aimed at saving costs.
“Unfortunately, over the last few years, we’ve seen our costs go up,” Cadbury said in a statement.
“Rather than raising the recommended retail price, we’ve made the call to reduce the size of our Cadbury family blocks, and also bring down the recommended prices slightly.”
The RRP for all blocks will diminish from $4.99 to $4.79.
Paul Chatfield, marketing director for Cadbury, told 9Honey Kitchen that increased costs over the past four years made the change necessary.
“We’re conscious of cost pressures facing Aussie households, so we’ve chosen to make our blocks a little smaller while slightly reducing the recommended retail price to ensure Cadbury lovers can continue to enjoy the taste they love.”
Some fans on social media have voiced their displeasure over the size reduction, with one user writing, “Again??!! You have done this so many times before.”
But others expressed their loyalty to the chocolate brand. “[Cadbury is] still the best, won’t stop me,” a user commented.
What do you think of the change? Let us know in the comments.