Customers infuriated over Coles price tag blunder: “That’s an outrage!”
A Coles customer has vented their frustration after comparing two price tags at the supermarket chain.
In the Neutral Bay store in Sydney, a customer came across two boxes of Sunny Queen Farms free range eggs, a box of 12 eggs and a ‘value’ pack with 18.
However, after a closer look, the customer discovered that the ‘value’ box actually worked out to be more expensive than the regular 12 pack of eggs.
The ‘value’ pack worked out to cost 99 cents per 100 grams, while the normal 12 pack cost one cent less at 98 cents per 100 grams.
The savvy shopper shared a photo of the two boxes of eggs on Reddit.
“It's only one cent but come on. 'Value pack' come off of it,” they wrote.
The 12 pack of eggs was being sold for $5.90, while the ‘value’ pack was being sold for $8.90.
Reddit users criticised the supermarket chain for the advertised ‘value’ box of eggs actually costing more per 100g.
“You should report this to the [Australian Competition and Consumer Commission], could be false advertising,” one person said. Another user joked that the angry shopper should take the matter up with Prime Minister Malcolm Turnbull.
“That's a bloody outrage, it is! I want to take this all the way to the Prime Minister.”
Have you ever spotted a price discrepancy at a supermarket? Let us know in the comments below.