Coles set to give away MasterChef cookware
They may be some of the most-used items in the kitchen, but pots and pans are often the last to be replaced.
But from March 24, Coles customers will have the chance to score points when they shop that can later be redeemed for new cookware.
Shoppers who use FlyBuys will have the opportunity to earn "cookware credits" that can be redeemed for seven different MasterChef cookware items when they spend $20 or more.
When shoppers earn 40 credits, they can choose between 20cm, 26cm and 28cm non-stick fry pans, a 24cm casserole dish, 24cm steamer, 24cm stock pot and 18cm saucepan.
There is also an option where customers can purchase half the pan with credits and pay the remaining retail price.
Coles chief marketing officer Lisa Ronson said the supermarket had decided to run the promotion after the success of its MasterChef knives FlyBuys deal last year.
“A lot of pots and pans got a good work out over the past year and there’s plenty of Aussie families who are now much in need of a few replacements,” she said.
“Our recent MasterChef knives program was our most popular loyalty program to date with the highest participation rate across Australian households.”
Coles ambassador and celebrity chef Luke Mangan gave the MasterChef cookware the tick of approval.
“The cookware is made from high quality stainless steel and suitable for all cooktops including induction, and the pans feature a three-layer ceramic coating guaranteed to help customers get the best out of their cooking,” he said.