Australia’s most trusted brands revealed – and the winner will surprise you
With Aussie’s around the country shopping up a storm for the upcoming holiday season, a new survey shows which retailers have the trust of consumers and the four that have lost trust from customers.
According to results of the Roy Morgan Net Trust Score survey, there has been a “big shake up” since July, as the list of top 10 most trustworthy retailers may have the same two companies taking first and second spot, but there are four companies removed from the list completely.
ALDI and Bunnings have the right to celebrate, as the two companies have remained first and second, with Qantas and the ABC taking out third and fourth place respectively.
NRMA dropped down two spots since July, as they moved down to seventh place from their previous fifth position. With Bendigo Bank creeping down to ninth place from seventh place.
The four companies that have lost their customers' trust include Samsung, Myer, RACQ and IGA, with the major brands being booted from the list altogether.
Taking their spots was Aussie favourite Kmart (5th), ING (6th), Toyota (8th) and Target (10th).
With the rising popularity of Kmart and Target, it comes as no surprise that they’ve made their way onto the top 10, with a massive following behind them.
The survey is conducted by asking a panel of 600,000 consumers about which retailers they trust and distrust. The list is then compiled once the results are finalised.
The companies that were ranked the most untrustworthy were AGL, AMP, ANZ, CBA, Coles, Facebook, NAB, Shell, Telstra and Westpac.
The industries that received the lowest ratings were Banking, Media and Mining and Petroleum.
The highest scores were given to Retail, Consumer Products and Supermarkets.
“Trust is vital to the success of any business, but the key message of the Roy Morgan Net Trust Score survey is that growing distrust can be a disaster, leading to customer churn, loss of market share and in some cases a long slide into oblivion,” said Michele Levine, CEO of Roy Morgan, in a statement.
“Trust is not just a ‘marketing’ or ‘comms’ issue – it goes to the heart of corporate culture and governance for every company.
“Whether it’s Facebook, the big banks or our major utilities, directors and their management teams need to think about the social drivers of trust and distrust – ethics, believability, integrity and transparency.”
Australia’s most trusted brands:
- ALDI
- Bunnings
- Qantas
- ABC
- Kmart
- ING
- NRMA
- Toyota
- Bendigo Bank
- Target
Do you agree with this list? Who would make your top 10? Let us know in the comments below.