David Koch reveals the secret behind Sunrise's winning ratings formula
Sunrise co-host David Koch says the Channel 7 breakfast show wins the ratings battle because it doesn’t chase headlines or attention.
“We get on and put out the best show we can, day in, day out,” Koch said of the Sunrise team, which includes Sam Armytage, Natalie Barr, Mark Beretta and Sam McMillan.
“We’re quite ordinary people,” Koch said. “We don’t go out and chase compliments or headlines or anything like that, and we’ve won the ratings for 14 consecutive years.”
The comments were made after it was revealed that Sunrise has topped the ratings again last week over its Channel 9 competitor, Today.
Today co-host Karl Stefanovic has been surrounded by a media storm after splitting with wife Cassandra Thorburn and starting a new relationship with shoe designer Jasmine Yarbrough.
His former co-host, Lisa Wilkinson, was also in the news after defecting to Channel 10 over pay parity issues.
Koch said: “Other people get a lot of attention, but they have never won (television) breakfast (ratings) in their entire career.
“I know it’s not a news story – us winning – but we just keep doing it because we connect with our audience.”
Koch said he has plans to return to Sunrise in 2019.
“I’m there if the viewers say yes, and if the bosses say yes. I’m like any other person, in any other job. But it’s a job that gets measured every day.
“If people still want me, I’d love to do it. It’s a privilege.”