First it was hot cross buns and now shoppers across the country have spotted Easter eggs being sold in Woolworths and Coles months before Easter.
Surprised by the signs of Easter eggs in January, shoppers took to social media to call out the supermarkets.
One shopper wrote: “Coles, Settle Down. Please”,
A Woolworths customer wrote on Twitter: “This gets me so angry — it’s the 5th January and @woolworths is selling Easter Bunnies and Easter Eggs! Why? Does this happen so early in other countries? #noeasterinsummer”
A Coles spokeswoman told News Corp Australia that: “Customer demand is high for delicious treats so we start stocking a range of Easter eggs from early January. We know that many customers like to spread the cost of buying Easter gifts by buying some each week and so offering an early selection helps them to do this.”
A Woolworths spokesman also told the publication that Easter eggs regularly appear on their supermarket shelves at this time of year.
The spokesman also confirmed a tweet sent out by Woolworths, saying the reason they go on sale now was because they get “loads of requests from customers who want to buy Easter eggs early”.
The move to roll out Easter eggs comes after Coles and Woolworths rolled out their hot cross buns nationally this week. ALDI Australia will sell its hot cross buns from Monday January 29.